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Title: Consumer Behavior: Buying, Having, and Being (5th Edition) by Michael R. Solomon ISBN: 0-13-091360-X Publisher: Prentice Hall Pub. Date: 13 June, 2001 Format: Paperback Volumes: 1 List Price(USD): $124.00 |
Average Customer Rating: 4.5 (2 reviews)
Rating: 5
Summary: A Complete Work on Consumer Psychology
Comment: I read this book, during my first course in business.
After reading the book my thoughts on consumer psychology were better furnished; I was able to write a paper for my course evaluation that got me 99.25% and top rank.
The textbook is a strong reference that will be valuable to anyone working in Marketing. People, however, tend to find this science in particular more difficult than the other marketing sciences. The book, however, makes Consumer Behavior easy to understand.
Another related book although too simplistic in comparisson is Why We Buy by Paco Underhill.
Rating: 4
Summary: Great insight of the marketplace and excellent examples
Comment: I am taking a college course titled after this textbook. It is very informative and gives helpful real life examples of how the principles are used in marketing today. My only problem with it is the information required to answer the questions at the end of the chapter is often not included in the chapter. My exams are given from those questions and many times I can't find the answers in the book. That can also be good because it makes me think for myself, but I wish I knew for sure if my exam answers are correct.
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Title: Cases in Consumer Behavior Volume 1 by Martha McEnally ISBN: 0130665584 Publisher: Prentice Hall Pub. Date: 15 January, 2002 List Price(USD): $24.40 |
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Title: Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb by George E Belch, Michael A Belch, George Belch, Michael Belch ISBN: 0072866144 Publisher: McGraw-Hill/Irwin Pub. Date: 23 April, 2003 List Price(USD): $136.70 |
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Title: Cases in Consumer Behavior (Volume II) by Martha R. McEnally ISBN: 0130665592 Publisher: Prentice Hall Pub. Date: 27 November, 2001 List Price(USD): $24.40 |
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Title: Marketing Research by A. Parasuraman, Dhruv Grewal, R. Krishnan ISBN: 0618000623 Publisher: Houghton Mifflin Co Pub. Date: 01 January, 1900 List Price(USD): $114.76 |
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Title: International Marketing with PowerWeb by Philip R. Cateora, John Graham ISBN: 0072551224 Publisher: McGraw-Hill/Irwin Pub. Date: 01 November, 2001 List Price(USD): $137.40 |
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