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Title: A Framework for Marketing Management, Second Edition by Philip Kotler ISBN: 0-13-100117-5 Publisher: Prentice Hall Pub. Date: 01 November, 2002 Format: Paperback Volumes: 1 List Price(USD): $100.00

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Compact, authoritative guide to marketing management
Comment: From the guru of marketing, this concise work covers all the essentials of how to manage marketing planning, strategy and tactics. Informative diagrams and tables clarify key points and guide the reader through important principles. A valuable tool for marketing students--and a worthwhile overview for any marketing exec.

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