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Title: Strategic Marketing Problems: Cases and Comments, 10th Edition by Roger Kerin, Robert Peterson ISBN: 0-13-142184-0 Publisher: Prentice Hall Pub. Date: 22 July, 2003 Format: Hardcover Volumes: 1 List Price(USD): $128.00

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Average Customer Rating: 4 (3 reviews)

Rating: 3
Summary: Strategic Marketing Problems... Not Solutions
Comment: I was disappointed. The book does contain some interesting thoughts, but 90% of the content is a description of companies facing marketing problems (case studies with a lot of facts). The author doesn't offer the solutions and best practises that would help solve these problems. While reading this book, i felt i was eating a burger without meat. Something is missing...

This is a good book for teachers who want case studies for their students to work on. It's a classroom book. It's not a good book if you want want to read marketing theory and best practises (if you're already in the management world).

Rating: 5
Summary: Great and comprehensive
Comment: I am a MBA Candidate with a finance focus who had the pleasure to use this book. Never before had I imagined that marketing could have the amount of numerical focus that this book shows. There's a case for every type of industry and many world-famous companies in this book. What else is missing from an introduction to marketing text?!

Rating: 4
Summary: A good book...
Comment: I'm a MBA student in marketing. This book is good, but just that... good. I'm absolutely certain that somewhere has to be a book about strategic marketing that has a little more information (that's the problem, little theory and plenty of numbers) and not so expensive. Teresa M. Rodríguez

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