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Title: Marketing Plan: A Handbook with Marketing PlanPro by Marian Burk Wood ISBN: 0-13-175947-7 Publisher: Prentice Hall Pub. Date: 24 April, 2002 Format: Paperback Volumes: 1 List Price(USD): $60.00 |
Average Customer Rating: 5 (3 reviews)
Rating: 5
Summary: Straightforward and practical
Comment: Having no formal training in marketing, I was impressed by the straightforward way this book explains how to write a marketing plan. At times I'm tempted to go straight to the tactics-where should I advertise? What should I charge?-but this book prompted me to go back to the beginning, starting with my small business's situation, goals, and competition. This was the first time I've drafted a highly detailed, full-year marketing plan. I used the software packaged with the book as a starting point, but wound up creating a different format and order of topics for my finished plan.
Rating: 5
Summary: Highly recommended
Comment: Although I've been in marketing for more than a decade, I got a lot out of this book. The checklists provided invaluable pointers about what to cover when writing a marketing plan. I also bookmarked many of the web sites listed in the appendix so I can use them for further research. The author peppers every chapter with lively, in-depth examples that sparked a couple of new ideas for my business. Even the sample marketing plan in the back of the book was a helpful guide for fleshing out my own thoughts. Highly recommended!
Rating: 5
Summary: great reference for writing a marketing plan
Comment: this book is a great supplement to any intro marketing textbook or by itself -- taking you step by step through the process of writing a marketing plan. a practical book for anyone interested in learning/understanding how basic marketing concepts come together, or any new product managers out there not wanting to look like homer simpson ("DOH") when asked to write your first marketing plan. it'll help you frame your thoughts, create an outline of things to cover, and remind you of things you might otherwise forget to include. also serves as a great "cliff notes" type reference of the hefty marketing textbooks you devoured while in b-school.
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Title: A Framework for Marketing Management, Second Edition by Philip Kotler ISBN: 0131001175 Publisher: Prentice Hall Pub. Date: 01 November, 2002 List Price(USD): $100.00 |
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Title: Marketing Management by Philip Kotler ISBN: 0130336297 Publisher: Prentice Hall Pub. Date: May, 2002 List Price(USD): $126.67 |
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Title: Marketing of High-Technology Products and Innovations by Jakki Mohr ISBN: 0130136069 Publisher: Prentice Hall Pub. Date: 15 January, 2001 List Price(USD): $95.00 |
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Title: Radical Marketing : From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big by Sam Hill, Glenn Rifkin ISBN: 0887309798 Publisher: HarperBusiness Pub. Date: 01 March, 2000 List Price(USD): $14.95 |
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Title: Marketing Plans by Malcolm McDonald ISBN: 0750656255 Publisher: Butterworth-Heinemann Pub. Date: 15 June, 2002 List Price(USD): $49.99 |
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