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Title: Marketing Across Cultures by Jean-Claude Usunier, Jean-Claude International Marketing Usunier ISBN: 0-13-236175-2 Publisher: Prentice Hall Pub. Date: 14 August, 1996 Format: Textbook Binding Volumes: 1 List Price(USD): $44.15 |
Average Customer Rating: 4 (1 review)
Rating: 4
Summary: Recommended reading for active international marketers
Comment: Our staff includes this publication in our selected list of international trade publications that we recommend to our clients. It presents a clear picture of the many factors involved in marketing products, ideas and concepts in foreign countries. A good reference to keep within reach when planning to introduce a new product or service overseas. John R. Jagoe, Director, Export Institute.
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