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Marketing Across Cultures

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Title: Marketing Across Cultures
by Jean-Claude Usunier, Jean-Claude International Marketing Usunier
ISBN: 0-13-236175-2
Publisher: Prentice Hall
Pub. Date: 14 August, 1996
Format: Textbook Binding
Volumes: 1
List Price(USD): $44.15
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Books A Million Chapters.Indigo.ca

Average Customer Rating: 4 (1 review)

Customer Reviews

Rating: 4
Summary: Recommended reading for active international marketers
Comment: Our staff includes this publication in our selected list of international trade publications that we recommend to our clients. It presents a clear picture of the many factors involved in marketing products, ideas and concepts in foreign countries. A good reference to keep within reach when planning to introduce a new product or service overseas. John R. Jagoe, Director, Export Institute.

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