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Title: HOW TO MASTER ART LISTING& SELLING REAL EST by Tom Hopkins ISBN: 0-13-402256-4 Publisher: Prentice Hall Press Pub. Date: 12 March, 1991 Format: Hardcover Volumes: 1 List Price(USD): $26.00 |
Average Customer Rating: 4.4 (10 reviews)
Rating: 5
Summary: Sure-fire strategies to build a great business!
Comment: Whether you are new to the business or are a seasoned pro, this book will give you all the techniques, strategies, scripts, ideas and more to build a great and lasting real estate business.
Probably the best feature about this book is that Mr. Hopkins doesn't just tell you what to do, he tells you EXACTLY how to go about doing it -- step by step, including the exact language to use. (My only issue with the book is that, even though it was written in 1991, it is a bit dated. But this is a minor point at best.)
This book covers essential real estate business development activities such as:
* Canvassing
* For Sale By Owner
* Expired listings
* Listing banks (farming)
* Listing Tools
* Listing Presentations
* Closing
Chock full of scripts to handle each situation, necessary charts and graphs for presentations, letters and notes, plus essential descriptions of how to be and what it means to be a real estate professional versus a run-of-the-mill real estate person, this book is worth its weight in diamonds for anyone willing to study it and put its ideas into action.
For the SERIOUS real estate professional ONLY, this book will kick your business into high gear!!
Rating: 4
Summary: A little bit dated, but SO worthwhile
Comment: As a new real estate agent, I bought a number of books on the subject, hoping to get a few different points of view. Mr. Hopkins has been in real estate for many years, and because this book was written in the early '90s when the market was VERY different, some of the commentary is dated. The concepts for generating business and how to build a clientele are timeless however. As with any book on "how to" I have taken some of the suggestions as gospel and others with a grain of salt, to best fit my style and my marketplace.
Overall it is a very worthwhile book, which discusses everything from why it is important to dress a certain way to why it is so critical to maintain a certain attitude.
There are agents with 20 years of experience in my RE/MAX office, and there are copies of this book on their shelves. Hmmmm. Makes you think it might be worth your money doesn't it?
Rating: 5
Summary: Classic Book For All Realtors
Comment: A must read for any new Real Estate Agents. The material is older, but there are timeless techniques that any Realtor can benefit from. There is an abundance of information and inspiration. Highly recommended.
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Title: Your First Year in Real Estate: Making the Transition from Total Novice to Successful Professional by Dirk Zeller, Dirk Zeller ISBN: 0761534121 Publisher: Prima Lifestyles Pub. Date: 13 November, 2001 List Price(USD): $19.95 |
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Title: 21 Things I Wish My Broker Had Told Me by Frank Cook ISBN: 0793154375 Publisher: Dearborn Trade Publishing Pub. Date: 05 June, 2002 List Price(USD): $17.30 |
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Title: How To Become a Power Agent in Real Estate : A Top Industry Trainer Explains How to Double Your Income in 12 Months by Darryl Davis ISBN: 0071385207 Publisher: McGraw-Hill Trade Pub. Date: 10 October, 2002 List Price(USD): $24.95 |
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Title: How to Develop a Six Figure Income in Real Estate: Superstar Selling the Mike Ferry Way by Mike Ferry ISBN: 0793104904 Publisher: Real Estate Educators Assn Pub. Date: November, 1992 List Price(USD): $23.41 |
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Title: Millionaire Real Estate Agent: It's Not About the Money by Gary Keller, Dave Jenks, Jay Papasan ISBN: 0970294107 Publisher: Rellek Publishing Partners, LLC Pub. Date: 15 February, 2003 List Price(USD): $20.00 |
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