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Title: How to Make Your Advertising Make Money by John Caples ISBN: 0-13-423590-8 Publisher: Prentice Hall Press Pub. Date: September, 1983 Format: Paperback Volumes: 1 List Price(USD): $13.95 |
Average Customer Rating: 4.67 (3 reviews)
Rating: 5
Summary: A classic on advertising and copywriting
Comment: This book and Tested Advertising Methods were my first contacts with direct marketing and copywriting and what you have to consider. I consider them both classics. A must at least for every copywriter and also everyone who has to work in this area. In my job I often get suggestion for ads which are funny and creative. But funny doesn't necessarily sell. This book - based on so-called scientific advertising - shows you what works and what to look for in an ads or a copy.
Rating: 4
Summary: A bigger and fuller book by Caples
Comment: This book is full of proven methods of making cost-effective advertising. A bit outdated but still very valid and central to advertising thinking.
Simple to read and well-organized. Examples of chapter names include; "303 words and phrases that sell", "12 ways to find advertising ideas" et cetera.
An important reference book to anyone involved with selling in general and copywriting in particular.
Other related books include; Ogilvy on Avdertising and Tested Advertising Methods.
Rating: 5
Summary: MUST reading for radio station managers, Sales, Marketing
Comment: Recommended in monthly Radio Management Newsletter by Holland Cooke, consultant to News/Talk/Sports AM radio stations.
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Title: Tested Advertising Methods (Prentice Hall Business Classics) by John Caples, Fred E. Hahn ISBN: 0130957011 Publisher: Prentice Hall Trade Pub. Date: July, 1998 List Price(USD): $15.95 |
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Title: My Life in Advertising and Scientific Advertising by Claude Hopkins ISBN: 0844231010 Publisher: McGraw-Hill Pub. Date: 11 January, 1966 List Price(USD): $14.95 |
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Title: How to Write a Good Advertisement by Victor O. Schwab ISBN: 0879803975 Publisher: Wilshire Book Co Pub. Date: August, 1985 List Price(USD): $20.00 |
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Title: The Ultimate Sales Letter: Boost Your Sales With Powerful Sales Letters, Based on Madison Avenue Techniques by Dan S. Kennedy, Daniel Kennedy ISBN: 1580622577 Publisher: Adams Media Corporation Pub. Date: October, 2000 List Price(USD): $10.95 |
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Title: Ogilvy on Advertising by David Ogilvy ISBN: 039472903X Publisher: Vintage Pub. Date: 12 March, 1985 List Price(USD): $24.00 |
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