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Title: Effective Public Relations (8th Edition) by Scott M Cutlip, Allen H Center, Glen M. Broom ISBN: 0-13-541211-0 Publisher: Prentice Hall Pub. Date: 26 July, 1999 Format: Hardcover Volumes: 1 List Price(USD): $120.00 |
Average Customer Rating: 4.14 (7 reviews)
Rating: 4
Summary: Thorough Public Relations Intro
Comment: I must concede to being a fan of Cutlip's and Broom's work. I was deeply interested to see what they would update and change in this seminal work from their previous edition, most notably anything in the area of extremely cost effective public relations, especially as clients are demanding more and better public relations counsel for less money. While the 8th edition does not disappoint, nor does it rise above all expectations. For one who is a neophyte in the area, then I strongly suggest this work, as it provides one of the most comprehensive overviews of our industry that I have ever seen. For myself, I felt the book needed more coverage in the cost effective area. I found that coverage in Michael Levine's Guerrilla PR: Wired, which addresses the burgeoning need of attaining strong coverage without blowing the budget. Overall then, while I recommend this book, I cannot do so without some reservations. Nonetheless, I look forward to reading the 9th Edition.
Rating: 4
Summary: Eat, Drink and Sleep P.R.
Comment: Read this hand in hand with Michael Levine's "Guerrilla P.R." and "Guerrilla P.R. Wired", and you will even start to dream like a P.R professional!
Rating: 5
Summary: The lifeline
Comment: Every day of my working life I use this watershed book.
Public relations is an area where theory,practice, and ethics are so close to the surface that the practitioner weighs them every day with every project.
I couldn't survive professionally without this.
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Title: The Handbook of Strategic Public Relations and Integrated Communications by Clarke L. Caywood ISBN: 0786311312 Publisher: McGraw-Hill Trade Pub. Date: 01 May, 1997 List Price(USD): $50.00 |
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Title: The Associated Press Stylebook and Briefing on Media Law by Norm Goldstein, Associated Press ISBN: 0738207403 Publisher: Perseus Publishing Pub. Date: 02 July, 2002 List Price(USD): $17.50 |
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Title: Public Relations: Strategies and Tactics (7th Edition) by Philip H. Ault, Warren Kendall Agee, Glen T. Cameron, Dennis L. Wilcox ISBN: 0205360734 Publisher: Pearson Allyn & Bacon Pub. Date: 29 July, 2002 List Price(USD): $104.00 |
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Title: Advertising and Public Relations Law (Lea's Communication Series) by Roy L. Moore, Ronald T. Farrar, Erik L. Collins ISBN: 0805816798 Publisher: Lawrence Erlbaum Assoc Pub. Date: February, 1998 List Price(USD): $65.00 |
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Title: Primer of Public Relations Research by Don W. Stacks ISBN: 1572307269 Publisher: Guilford Press Pub. Date: 06 February, 2002 List Price(USD): $38.00 |
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