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Title: Marketing Models by Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy ISBN: 013545641X Publisher: Prentice Hall Pub. Date: 24 April, 1995 Format: Paperback Volumes: 1 List Price(USD): $55.00

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Average Customer Rating: 3.25

Rating: 2
Summary: Very specific and low practice
Comment: The contents are very interesting , however are usefull only if one has a strong quantitative skill.
On the other hand, the book has only a small quantity of examples and I am not sure if it can really be applied in the "real world"

Rating: 5
Summary: A PhD thesis rather than a primer? NOT!
Comment: This book turned out to be *exactly* what I was looking for -- a mathematical reference for my coaching practice in quantitative marketing. Highly recommended!

Rating: 1
Summary: A PhD thesis rather than a primer
Comment: As a Chicago MBA and serious quant-jock, I eagerly anticipated reading this book on quantitative marketing models. However, I was deeply dismayed to find the book had the plodding, theoretical and pedandtic pace of a PhD thesis, and a poorly edited one at that. The models are given no business context, and quickly veer into advanced (and poorly explained) mathematical formulae. By the end of the fourth chapter, I had given up on this book. I would sell it used, but I would not want to inflict it on any other reader.

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