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Title: Public Relations Practices: Managerial Case Studies and Problems (6th Edition) by Allen H. Center, Patrick Jackson ISBN: 0-13-613803-9 Publisher: Prentice Hall Pub. Date: 02 May, 2002 Format: Paperback Volumes: 1 List Price(USD): $90.00 |
Average Customer Rating: 4.67 (3 reviews)
Rating: 4
Summary: the real world
Comment: This book should be required for everyone even thinking about entering the field of public relations. The case studies give a very real view of how public relations are in the real world. Michael Levine's Guerrilla PR Wired is also another book that gives a real-life accurate view of PR. I would recommend in particular his Magoo Theory of public realtions.
Public Relations Practices has clear intelligent writing that talks to the reader without talking down to them
Rating: 5
Summary: Real World Public Relations
Comment: If ever a book was written that applied the concepts, theories, and functions of public relations to actual real-life senarios, this is the one. In their Public Relations Practices, Center and Jackson breathed life into theoretical public relations, bringing it into "the real world" with cases in several areas of public relations--media relations, consumer relations, employee relations, investor relations, community relations, crisis management, public and private issues, interests, & concerns, and most importantly, standards, values, & ethics. Two probable prerequisites to this book would be a book on the basic principles and practices of PR and a book on PR campaign strategies. Public Relations Practices is the door through which the reader is invited to enter "the real world" of PR. Anyone, from the student of public relations to the working practitioner with decades of experience, can greatly benefit from the information contained within this text.
Rating: 5
Summary: The best PR text I have ever read
Comment: I read this book in a college public relations class. Now, as an account executive in a public relations firm, I still find it invaluable. This text places special emphasis on the evaluation of public relations, and thus it is a credit to our field. I can't recommend it highly enough. Once you have read some introductory book on PR principles, this is required reading.
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Title: Public Relations: Strategies and Tactics (7th Edition) by Philip H. Ault, Warren Kendall Agee, Glen T. Cameron, Dennis L. Wilcox ISBN: 0205360734 Publisher: Pearson Allyn & Bacon Pub. Date: 29 July, 2002 List Price(USD): $107.20 |
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Title: Effective Public Relations (8th Edition) by Scott M. Cutlip, Allen H. Center, Glen M. Broom ISBN: 0135412110 Publisher: Prentice Hall Pub. Date: 26 July, 1999 List Price(USD): $120.00 |
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Title: On Writing Well, 25th Anniversary : The Classic Guide to Writing Nonfiction by William K. Zinsser ISBN: 0060006641 Publisher: HarperResource Pub. Date: 18 September, 2001 List Price(USD): $14.00 |
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Title: Public Relations Writing and Media Techniques (4th Edition) by Dennis L. Wilcox ISBN: 0321070143 Publisher: Longman Pub. Date: 08 December, 2000 List Price(USD): $77.40 |
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Title: Crisis Communications: A Casebook Approach by Kathleen Fearn-Banks ISBN: 0805836047 Publisher: Lawrence Erlbaum Assoc Pub. Date: October, 2001 List Price(USD): $39.95 |
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