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Title: Principles of Global Marketing by Warren J. Multinational Marketing Management Keegan, Mark Green ISBN: 0-13-722299-8 Publisher: Prentice Hall Pub. Date: 03 September, 1996 Format: Hardcover Volumes: 1 List Price(USD): $110.00

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: A solid step for global markets
Comment: The book gives to the reader all basic information to start to think in Global Terms. All steps to face the new markets are presented in a objective view. Even if you work in a local company the book can make you think about threats which may come from abroad.

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