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Title: Developing a Creative and Innovative Integrated Marketing Communication Plan by James R. Ogden ISBN: 0-13-778333-7 Publisher: Prentice Hall Pub. Date: 20 April, 1998 Format: Paperback Volumes: 1 List Price(USD): $33.40 |
Average Customer Rating: 5 (3 reviews)
Rating: 5
Summary: The Absolute in Developing a Marketing Communication Plan
Comment: This is a must have for anyone growing their business with marketing as a focus. Doc Ogden's template demystifies the marketing communication plan from advertising to zippings. The book guides an audience from the range of a start-up entrepreneur to the multi-national company with a "how to" approach that simply is the best I've ever seen. Although primarily a textbook, Doc Ogden writes this as a "workbook" that helps you develop your marketing plan. There is a strong orientation of the management of marketing, not just media marketing. It integrates marketing management as an important cog of your company's planning. It does not seperate marketing from the rest of your operations but allows marketing to function as a strategic subset of all the strategic functions in the organization. From accounting to production, the focus presented in this book will change the way you do your marketing management.
Rating: 5
Summary: An indepth sales and marketing plan essential for success!
Comment: This is a must read for any individual personally involved in the future success of their organization. Dr. Ogden does a great job outlining the essential steps necessary for success into the millenium. This how to book has helped me grow my business substatially.
Rating: 5
Summary: FROM TEXTBOOK TO APPLICATION
Comment: This is a marketing tool that fills the void between learning from the textbook and actually applying marketing in the real world. This book not only gives a template for application of marketing principles that enable a person to turn textbook learning into an actual working IMC plan but the appendix is one of the most condensed collection of useful information and resources for market research, review of advantages and disadvantages of media types and marketing definitions available anywhere
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Title: The New Marketing Paradigm: Integrated Marketing Communications by Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn, Stanley L. Tannenbaum ISBN: 0844234524 Publisher: McGraw-Hill Trade Pub. Date: 11 November, 1996 List Price(USD): $19.95 |
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Title: Marketing Communications: Integrated Theory, Strategy & Tactics by James G. Hutton, Francis J. Mulhern, Jim Hutton, Dr. James G. Hutton, Dr. Francis J. Mulhern ISBN: 0970910304 Publisher: Pentagram Publishing Pub. Date: 01 January, 2002 List Price(USD): $39.95 |
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Title: Integrated Marketing Communications by Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn ISBN: 0844233633 Publisher: McGraw-Hill/Contemporary Books Pub. Date: January, 1994 List Price(USD): $37.95 |
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Title: Measuring Brand Communication ROI by Don E. Schultz, Jeffery S. Walters ISBN: 156318074X Publisher: Association of National Advertisers Pub. Date: 23 September, 1997 List Price(USD): $47.95 |
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Title: Marketing Plans by Malcolm McDonald ISBN: 0750656255 Publisher: Butterworth-Heinemann Pub. Date: 15 June, 2002 List Price(USD): $49.99 |
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