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Title: Marketing Research by Alvin C. Burns, Ronald F. Bush ISBN: 0-13-896606-0 Publisher: Prentice Hall Pub. Date: 12 February, 1998 Format: Paperback Volumes: 1 List Price(USD): $99.00 |
Average Customer Rating: 5 (1 review)
Rating: 5
Summary: Great way to learn Marketing Research
Comment: I used this book along with a Marketing Research class at Drake University. The text clearly explained the principles of marketing research and provided real-life examples. I highly recommend this book to anyone involved with Marketing.
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Title: Ethical Theory and Business, Seventh Edition by Tom L. Beauchamp, Norman E. Bowie ISBN: 0131116320 Publisher: Prentice Hall Pub. Date: 23 July, 2003 List Price(USD): $61.33 |
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Title: Preface to Marketing Management with PowerWeb by J. Paul Peter, James H. Donnelly, Jr. Donnelly ISBN: 0072834811 Publisher: McGraw-Hill/Irwin Pub. Date: 21 May, 2002 List Price(USD): $79.90 |
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Title: Retailing Management W/Student Tutorial CD-ROM by Michael, Ph.D. Levy, Barton A., Ph.D. Weitz, Bart Weitz ISBN: 0072553928 Publisher: McGraw-Hill/Irwin Pub. Date: 14 February, 2003 List Price(USD): $128.55 |
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Title: Relationship Marketing : Winning and Keeping Customers by Adrian Payne, Martin Christopher, Helen Peck, Moira Clark ISBN: 0750640170 Publisher: Butterworth-Heinemann Pub. Date: 04 May, 1998 List Price(USD): $47.95 |
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Title: Organizational Behavior: Human Behavior at Work by John W. Newstrom, Keith Davis ISBN: 007239675X Publisher: McGraw-Hill/Irwin Pub. Date: 07 June, 2001 List Price(USD): $94.80 |
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