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Title: Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William Ury, Bruce Patton ISBN: 0-14-015735-2 Publisher: Penguin USA (Paper) Pub. Date: December, 1991 Format: Paperback Volumes: 1 List Price(USD): $14.00 |
Average Customer Rating: 4.38 (64 reviews)
Rating: 4
Summary: Close to the ideal book on negotiation
Comment: Fisher's idea of "principled negotiation" is the first real academic attempt to study the best ways to negotiate, and he delivers the material in an easy to follow manner. His main points are (1) seperate the people from the problem (2) Focus on interests and not positions (3) invent options for mutual gain, and (4) insist on objective criteria. However, you must truly think about these points to fully grasp the power of this negotiation style; the substance of those points are not as straight-forward as they seem. The most useful point for novice negotiators is "Focus on Interets, not positions. By reading this book you will learn to spot when someone is being positional and be able to disarm them quickly, but tactifully, as you move the discussion to the various parties' interests. The book is most useful in negotaiting any sort of economic transaction, but is applicable in many areas except maybe if you are negotiating with a govt. regulatory agency. Overall, a must read for any CEO or a person wanting to get the best price on a car. The main thing you should get from this book are the tools that help you to recognize value and not leave value on the table that can be distributed among the parties to maximize gain.
Rating: 5
Summary: A timeless classic for any negotiator
Comment: It's amazing to me that this book was written over twenty years ago, but is still so relevant. Negotiation is a passion of mine, and I have read this book multiple times because the ideas presented in it are the basis for almost any book that has been written on negotiation since its publication. Plus, it is a quick read that almost anyone can understand.
This book revolutionized negotiation with its claim that you would be better off if the person that you were negotiating with also read this book. Rather than focusing on tricks and ways to manipulate the other side, it shows you how to set up a cooperative, win-win negotiation.
Such terms as win-win negotiation, cooperative problem solving, BATNA (best alternative to a negotiated agreement), and negotiation jujitsu might sound trite because they are used so frequently in other negotiation texts. However, I'm willing to look past that since these terms originated here.
In multiple negotiations--big and small--I have used the process outlined in this book (1. "separate the people from the problem", 2. "focus on interests, not positions", 3. "invent options for mutual gain", 4. "insist on using objective criteria") to produce successful results.
Your ability to negotiate affects so many parts of your life (from how much money you make to how you resolve conflicts with your spouse) that it is worth investing in this book and in becoming a better negotiator.
While (because the book is a tad idealistic) I do not recommend making this the only book that you read on negotiation, I highly recommend it as one of the books to read. I'd also recommend checking out "Getting Past No" by Bill Ury, which is the follow-on to this and discusses how to handle situations in which the other side doesn't want to cooperate.
Rating: 3
Summary: Packed with Knowledge!
Comment: Authors Roger Fisher, William L. Ury and Bruce M. Patton offer a seminal step-by-step guide to negotiating effectively. The authors use anecdotal examples to illustrate both positive and negative negotiating techniques. They believe that, with principled negotiation, both parties can reach an agreement in an amicable and efficient manner. Principled negotiation is based on the belief that when each side comes to understand the interests of the other, they can jointly create options that are mutually advantageous, resulting in a wise settlement. Since this is the second edition, the authors take the opportunity to answer ten common questions from readers of the first edition. If you become skeptical about these fairly rosy negotiation techniques as you read, the Q and A section is very useful. This classic text is easy to understand and you can implement its techniques immediately. We can't ask for more than that.
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Title: Getting Past No : Negotiating Your Way from Confrontation to Cooperation by WILLIAM URY ISBN: 0553371312 Publisher: Bantam Pub. Date: 01 January, 1993 List Price(USD): $15.95 |
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Title: Difficult Conversations: How to Discuss what Matters Most by Douglas Stone, Bruce Patton, Sheila Heen, Roger Fisher ISBN: 014028852X Publisher: Penguin USA (Paper) Pub. Date: 03 April, 2000 List Price(USD): $14.00 |
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Title: Getting Ready to Negotiate: The Getting to Yes Workbook by Roger Fisher, Danny Ertel ISBN: 0140235310 Publisher: Penguin USA (Paper) Pub. Date: August, 1995 List Price(USD): $15.00 |
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Title: Bargaining for Advantage : Negotiation Strategies for Reasonable People by G. Richard Shell, Richard G. Shell ISBN: 0140281916 Publisher: Penguin USA (Paper) Pub. Date: 05 June, 2000 List Price(USD): $15.00 |
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Title: Start with NO...The Negotiating Tools that the Pros Don't Want You to Know by Jim Camp ISBN: 0609608002 Publisher: Crown Business Pub. Date: 09 July, 2002 List Price(USD): $22.95 |
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