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Title: The Naked Consumer: How Our Private Lives Become Public Commodities by Erik Larson ISBN: 0140233032 Publisher: Penguin USA (Paper) Pub. Date: February, 1994 Format: Paperback Volumes: 1 List Price(USD): $16.00

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Average Customer Rating: 5

Rating: 5
Summary: I am ashamed to be a Marketing person
Comment: I graduated with a Bachelor of Science in Marketing. Let me just say that this book is the greatest. It even made me ashamed to be a marketing person! Enough said!

Rating: 5
Summary: Great book about the excesses of bureaucrats and marketers..
Comment: ..who invade and abuse the privacy rights of citizens around the world. Read this well written overview and realize that we can all be victimized by the excessive zeal of those who wish to profit from or control us...