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Title: Financing Start-Ups: How to Raise Money for Emerging Companies 2001 by Robert Brown, Alan S. Gutterman ISBN: 0-15-607191-6 Publisher: Harcourt Brace Professional Pub Pub. Date: May, 2000 Format: Paperback Volumes: 1 List Price(USD): $139.00

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: A "must-read" reference for financing your business.
Comment: Do you have an idea ready for the marketplace? Are you eager to be a successful entrepreneur? If so, you will need money to turn your dreams into a reality. Luckily, the answers are close at hand. Robert Brown, Ph.D., an attorney, MBA and law instructor who, for over 25 years, has specialized in guiding developing companies to success, authored "2000 Financing Business Start-Ups: How to Raise Money for Emerging Companies." He and his co-author, Alan Gutterman, Ph.D., have written a highly readable and immediately useful book, offering clear and concise descriptions of all aspects of the fundraising process.

Drs. Brown and Gutterman describe the many funding sources available including: your own funds, family, friends, banks, equipment lessors, government agencies, angels, venture capitalists and, ultimately, the public markets. This book walks you carefully and comprehensively through the process of how to access each of these options.

Of immense value are appendices which include a sample business plan, term sheet, due diligence request and other important documents, forms and checklists along with extensive lists of both venture capital funding sources and bank funding sources. A CD-ROM containing all appendices is packaged with the book, allowing readers to easily personalize these forms and documents.

"2000 Financing Business Start-Ups" helps you avoid the pitfalls that many companies make in their early days which end up limiting their going public in the future. Throughout the text are compelling vignettes by CEOs, CFOs, venture capitalists and others who share their experiences about financing start-ups. In addition to the expert guidance from the authors, these stories amplify the main points of the chapters and add an authentic and personable quality to the content.

Thankfully, and as happens on only rare occasions with business and finance books, the writing is wonderfully clear and easy-to-follow. Drs. Brown and Gutterman use down-to-earth language and address this complex topic with ease and comfort. This book is a "must-read" and will serve as an important and often-used reference for years to come.