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Title: Response: The Complete Guide to Profitable Direct Marketing by Lois K. Geller, Seth Godin ISBN: 0-19-515869-5 Publisher: Oxford University Press Pub. Date: September, 2002 Format: Hardcover Volumes: 1 List Price(USD): $29.95 |
Average Customer Rating: 4.78 (9 reviews)
Rating: 3
Summary: Very basic, but good information
Comment: If you have NO direct marketing experience at all, this is a good place to start. It covers all the bases. From list generation and offer development to postal standards.
However, if you do have some experience and are looking to increase your knowledge, there are other sources I would encourage you to check out instead.
Rating: 5
Summary: Brilliant-Enjoyable--a true masterpiece on Direct Marketing.
Comment: Lois is a master at taking a subject such as Direct Marketing and breaking it down so that anyone can pick it up--learn from her-implement and execute her ideas and suggestions--and become more successful!
She writes in such a way that you feel she is sitting with you every step of the way--helping you as you read each chapter. Her writing is fun, conversational and bottom line oriented in that the learning and knowledge is there for the taking.
I recommend this book to anyone with a thirst for knowledge. Lois is the master!
Rating: 5
Summary: This new edition makes the best marketing book even better.
Comment: Want to learn from the best? Than read this book. No academic mumbo jumbo. The author gives actual strategies used by real clients to make their businesses succeed and thrive. And in these rough economics times you need all the help you can get. Outstanding book and very highly recommended.
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Title: 2,239 Tested Secrets For Direct Marketing Success : The Pros Tell You Their Time-Proven Secrets by Denny Hatch, Don Jackson, Denison Hatch ISBN: 0844203491 Publisher: McGraw-Hill Trade Pub. Date: 11 January, 1999 List Price(USD): $24.95 |
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Title: Design for Response: Creative Direct Marketing That Works by Leslie Sherr, David J. Katz ISBN: 1564963802 Publisher: Rockport Publishers Pub. Date: March, 1999 List Price(USD): $29.99 |
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Title: Successful Direct Marketing Methods, Seventh Edition by Bob Stone, Ron Jacobs, H. Robert Wientzen ISBN: 0658001450 Publisher: McGraw-Hill Trade Pub. Date: 30 July, 2001 List Price(USD): $54.95 |
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Title: Direct Marketing: Strategy, Planning, Execution by Edward L. Nash ISBN: 0071352872 Publisher: McGraw-Hill Trade Pub. Date: 21 January, 2000 List Price(USD): $59.95 |
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Title: Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising by Lois K. Geller ISBN: 156052474X Publisher: Crisp Pubns Pub. Date: October, 1998 List Price(USD): $13.95 |
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