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Title: World Class Brands by Chris MacRae ISBN: 0-201-54407-5 Publisher: Addison Wesley Publishing Company Pub. Date: 01 August, 1991 Format: Paperback Volumes: 1 List Price(USD): $36.56

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: A Fresh Perspective
Comment: An excellent primer on branding by one of the best brand marketers in the world. His passion for branding shows in every page of the book. He has a very fresh perspective that does away with the usual motherhood statements of other so called branding experts. The book is full of gems that will you make think differently and methodically.