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Return on Design: Smarter Web Design That Works

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Title: Return on Design: Smarter Web Design That Works
by Ani Phyo
ISBN: 0-201-75607-2
Publisher: New Riders
Pub. Date: 13 May, 2003
Format: Paperback
Volumes: 1
List Price(USD): $34.99
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Average Customer Rating: 4.86 (14 reviews)

Customer Reviews

Rating: 3
Summary: Good book on design process, not web design
Comment: I'm working on a re=design of a non-profit site and had expected this book (based on the title) to give me some real-world design advice. Instead, the book focuses on the design PROCESS itself. Things like knowing who your users / customers are and what they need from your site, getting buy-in from the site owners, prototyping, testing, etc. And even then the amount of real "take-away" information is scant (in my opinion). I had used another book (The Design of Sites - highly recommend) and must have bookmarked (the old fashioned way) 100 or more pages. On Ms. Phyo's book I found only 6 pages to be valuable (to me). If you're in the market to set up a web design team or business, this is a good book. If you're looking for decent web design help, look elsewhere. My 2-cents.

Rating: 5
Summary: Returning to the roots of good design
Comment: I have to admit I had some skepticism about this book when I read the title. Don't let that stop you from picking up a copy. Ani Payo's engaging content is far from the kind you would hear at a typical marketing seminar. The book starts out defining a new process for creating sites, a workflow if you will. From there you hit the ground running. Topics that are covered range from defining the difference between print collateral content and web content, to the difference between designing for a product and designing for those that use the product. Every page of this book is packed with information that can help you create a successful site that not only meets the business objectives, but surpasses them by explaining how to get the most out of the site once it's up and before the next redesign or enhancement is added. It clearly explains every aspect of the task involved with creating a site from information design to usability engineering. If you could put the top 20 most successful sites along side of each other and take the one most effective characteristic of each site and put it within the confines of a book chapter you would have Ani Phyo's Return on Design. This book defines what it takes to create a good and successful web site. I would recommend this book to any web professional from armatures to seasoned experts.

Rating: 5
Summary: Smart!
Comment: I'm no expert on Web design. However, I do spend a great deal of time fiddling with badly desined web sites. Certainly everyone has encountered a web site that made them want to scream.

I do understand what is involved in building a web site, we build them regularly. Ani Phyo is very intuitive and approaches her subject matter with great finessse. I have interacted with sites that she and her partner have designed and clearly, they get it. Not only are the sites intuitive and smart but they take it to the next level. They have an organic nature that transcends what you'd expect on the web. Their sites are breathing, living organisms. To encounter them is to be a part of a community. Yes, a community! Isn't that what the Internet is all about?

I highly recommend this book mostly for the client. The client needs to define their needs and comprehend what is possible. The designer can take it to the next level.

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