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Title: Communicating in Crisis by Michel Ogrizek, Jean-Michel Guillery, Helen Kimball-Brooke, Robert Z. Brooke ISBN: 0-202-30632-1 Publisher: Aldine de Gruyter Pub. Date: 01 July, 1999 Format: Paperback Volumes: 1 List Price(USD): $15.95 |
Average Customer Rating: 3 (3 reviews)
Rating: 1
Summary: poorly written
Comment: This book is poorly written. Nothing new at all. Conceptually weak. This book is very difficult to follow, it doesnt flow very well. There is also little documentation and no formal references listed anywhere.
Rating: 3
Summary: Potentially useful collection of recommendations but lacks t
Comment: The book is a list of crisis situations and scenarios, most of them backed up with recommendations based on the authors' experience. The recommendations might be useful when taken individually, however, they do not fall together in a general framework. In my opinion, the book lacks a systematic, or processual approach. There is no justification available for the organization of the book and of the chapters: if the book itself is a long list, what is the logic behind it? What were the criteria upon which the construction of the list was based? In other words, why discuss these topics, and not others? It might appear that the chapter titles are meant to offer a typology of crisis situations, at least in the first part of the book. If this is so, this taxonomy should be explained and justified.
The book also lacks theoretical rigor, because the authors fail to provide and stick to a rigorous definition of their domain of study. They do not define nor distinguish between risk communication and crisis communication, thus overlooking to draw the fine but important line between these two types of communication.
My main dissatisfaction stems from the fact that the authors take a cookbook, list-like approach to crisis communication that is not backed up by some fundamental theoretical principles with general applicability in crisis situations. I would have liked to see a framework for evaluating and managing crises, rather than a long list of things to keep in mind.
However, there are still a lot of things to learn from the book: one can be prepared for a number of situations that are likely to come up in certain types of crises and can find some basic advice on how to deal with them; the case studies provide nice illustrations. The book is easy and pleasant reading, informative and entertaining, but I don't consider it a major enlightening contribution to the field of crisis communication.
Rating: 5
Summary: this is what the publisher says about it. i agree. :)
Comment: Communicating in Crisis is both a concise theoretical formulation and a practical guide to managing the crises that corporate and other enterprises inevitably face. Responding to a need long recognized in departments of corporate communication, Drs. Ogrizek and Guillery have produced an in-depth analysis of the field and a step-by-step approach to preventing full-scale, uncontainable disasters and corporate relations fiascoes, from which companies may never recover.
The book is based on a wide range of examples and case studies, including an alleged worm infestation of McDonald's hamburgers and the worldwide recall by Perrier's of 160 million bottles of mineral water when word spread that the product had been contaminated by a toxic compound. For every instance cited, an appropriate communications strategy is suggested that would gain public trust and support, as well as keep business going. In addition to product use, the authors discuss industrial and institutional crises and the kinds of endemic panic to which enterprises are subject.
Communicating in Crisis is indispensable for anyone involved in the management of an organization, whether it is privately or publicly held, and for courses in corporate communication and corporate risk.
Contents Foreword, Stephen A. Greyser Introduction · What Is Crisis Communication?
1. Product Risk and Crisis Communication · Rumors · Product Contamination · Accidents · Boycotts · New Risks and New Product Crises
2. Industrial Risk and Crisis Communication · Major Technological Accidents · Setting Up or Expanding an Industrial Site · Industrial Waste Management
3. Institutional Risk and Crisis Communication · Corporate Identity Crises · Media/Legal Crises and Scandals · Industrial Restructuring · Financial Communication in Times of Crises · Internal Crisis Communication
4. Major Collective Fears and Crisis Communication · Terrorism · Major Health Fears
5. Communicating in a Crisis · Major Principles · Developing Scenarios · Communicating with the Victims · Internal Communication First · Crisis Communication and the Media · Symbolic Communication
6. Crisis Unit Organization and Operation · Unit Organization · Unit Members and Their Roles · Working Methods · Managing the Postcrisis Period
7. Training and Preparing for Crisis Communication · Case Studies · Setting Up a Crisis Unit · Simulation Exercises · Preparing for Crisis Prevention and Avoidance
Conclusion
References
Michel Ogrizek, a medical doctor by training with a background in social/cultural anthropology, is Director of Corporate Relations worldwide for the Unilever Group.
Jean-Michel Guillery, a medical doctor, is an expert consultant in the prevention and handling of risk..
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Title: Crisis Management: Planning for the Inevitable by Steven Fink ISBN: 0595090796 Publisher: Backinprint.com Pub. Date: 01 April, 2000 List Price(USD): $19.95 |
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Title: Ongoing Crisis Communication : Planning, Managing, and Responding (Sage Series in Public Relations) by W. Timothy Coombs ISBN: 0761913203 Publisher: SAGE Publications Pub. Date: 03 August, 1999 List Price(USD): $41.95 |
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Title: Real People, Real Crises: An Inside Look at Corporate Crisis Communications by Steve Wilson, Luke Feck ISBN: 1886939527 Publisher: OakHill Press Pub. Date: 01 September, 2002 List Price(USD): $12.95 |
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Title: The Pr Crisis Bible: How to Take Charge of the Media When All Hell Breaks Loose by Robin Cohn ISBN: 0312252307 Publisher: Truman Talley Books Pub. Date: 11 November, 2000 List Price(USD): $24.95 |
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Title: Crisis Communications: A Casebook Approach, Student Workbook by Kathleen Fearn-Banks ISBN: 0805839194 Publisher: Lawrence Erlbaum Associates Pub. Date: 01 December, 2001 List Price(USD): $24.50 |
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