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Contemporary Perspectives on Strategic Market Planning

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Title: Contemporary Perspectives on Strategic Market Planning
by Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan
ISBN: 0-205-12301-5
Publisher: Pearson Allyn & Bacon
Pub. Date: January, 1990
Format: Paperback
Volumes: 1
List Price(USD): $42.00
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