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Title: Marketing Classics: A Selection of Influential Articles by Ben M. Enis, Keith K. Cox, Michael P. Mokwa ISBN: 0-205-15988-5 Publisher: Prentice Hall Pub. Date: 03 August, 1994 Format: Paperback Volumes: 1 List Price(USD): $63.00

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Must Read for all Marketing Professionals and Students
Comment: This is a must-read book for all marketing professionals and students. It brings the finest articles ever published by great authors like Theodore Levitt and Philip Kotler. Inludes the all-time classic "Marketing Myopia ".