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Title: Public Relations: Strategies and Tactics (7th Edition) by Philip H. Ault, Warren Kendall Agee, Glen T. Cameron, Dennis L. Wilcox ISBN: 0-205-36073-4 Publisher: Pearson Allyn & Bacon Pub. Date: 29 July, 2002 Format: Hardcover Volumes: 1 List Price(USD): $104.00

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Average Customer Rating: 4.5 (2 reviews)

Rating: 4
Summary: good book
Comment: This book is a must have for anyone interested in PR. It is up to date and illustrates all the relevant forces working in PR. It also outlines application and startegy for an effective PR campaign. Along with this book, I would also recommend Michael Levine's Guerill PR Wired, which is also a must have for anyone remotely interested in PR.

Rating: 5
Summary: This book is great.. it's for all people.
Comment: Whether you are a student or a pr practitioner, this book clearly tells you what Public Realtions is all about. Plus, you won't waste your money on this. It is up to date with the latest trends affecting PR, like laws, cases, and technology. I highly recommend this to all people who are interested in public relations. I have read many pr books but this one tops it all.

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