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Title: News That Matters: Television and American Opinion by Shanto Iyengar, Donald R. Kinder, Benjamin I. Page ISBN: 0-226-38857-3 Publisher: University of Chicago Press Pub. Date: March, 1989 Format: Paperback Volumes: 1 List Price(USD): $15.00

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Start Here
Comment: Fairly quick, but vitally important read to anyone studying the media, communication, and politics. Experimental design demonstrates the media has the ability to set the national agenda, prime what people think is important within issues, and frame the way we think about the world. This is the seminal and original work in the field.

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