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Introduction to Marketing Management: Text and Cases (Irwin Series in Marketing)

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Title: Introduction to Marketing Management: Text and Cases (Irwin Series in Marketing)
by James D Scott, Martin R Warshaw, James R Taylor
ISBN: 0-256-03236-X
Publisher: Richard d Irwin
Pub. Date: February, 1985
Format: Textbook Binding
List Price(USD): $39.95

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