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Marketing Management: Text and Cases (The Irwin Series in Marketing)

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Title: Marketing Management: Text and Cases (The Irwin Series in Marketing)
by John A. Quelch, Robert J. Dolan, Thomas J. Kosnik
ISBN: 0-256-10955-9
Publisher: McGraw-Hill/Irwin
Pub. Date: February, 1993
Format: Hardcover
Volumes: 1
List Price(USD): $75.62

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