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Marketing: With Wall Street Journal Readings (The Irwin Series in Marketing)

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Title: Marketing: With Wall Street Journal Readings (The Irwin Series in Marketing)
by Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley
ISBN: 0-256-16008-2
Publisher: McGraw-Hill/Irwin
Pub. Date: October, 1993
Format: Hardcover
List Price(USD): $66.95

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