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Business Marketing Strategy: Concepts and Applications (The Irwin Series in Marketing)

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Title: Business Marketing Strategy: Concepts and Applications (The Irwin Series in Marketing)
by V. Kasturi Rangan, Benson P. Shapiro, Rowland T., Jr. Moriarity
ISBN: 0-256-16910-1
Publisher: McGraw-Hill College
Pub. Date: 05 January, 1995
Format: Paperback
Volumes: 1
List Price(USD): $59.50

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