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Title: Contemporary Advertising (Irwin Series in Marketing) by William F. Arens, Jack J. Whidden ISBN: 0-256-18257-4 Publisher: Richard d Irwin Pub. Date: June, 1996 Format: Hardcover Volumes: 1 List Price(USD): $84.61 |
Average Customer Rating: 3.75 (4 reviews)
Rating: 1
Summary: Contemporary Advertising with PowerWeb and CD-ROM
Comment: It would be nice if the glossary on the CD-ROM went along with the book - makes learning confusing. It would also be nice if ther was a uniform code of terms that went along with my other marketing classes. I had to ask my teacher what we were going by - the book or the CD-ROM terms - teacher says to forget the CD-ROM - also, I bought it used so I didn't recieve the card with details on how to get into the website.
Rating: 5
Summary: Great book, but wordy
Comment: Great reference for marketing communications from advertising to sales promotion for new comers to the field. Good resource for small businesses as well. Outstanding examples throughout the text. Very readable, but could be more concise.
Rating: 5
Summary: The coffee-table textbook! Beautiful and well-written.
Comment: Throughout all my college years, I've never seen such a beautiful, well-written textbook. The book showcases advertising as advertising should be showcased. The vibrant colors and engaging text make it a pleasant read. William F. Arens has a wonderful way of explaining the seemingly complex with simple everyday words.
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Title: Retailing Management W/Student Tutorial CD-ROM by Michael, Ph.D. Levy, Barton A., Ph.D. Weitz, Bart Weitz ISBN: 0072553928 Publisher: McGraw-Hill/Irwin Pub. Date: 14 February, 2003 List Price(USD): $128.55 |
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Title: Marketing Research and SPSS 11.0, Fourth Edition by Alvin C. Burns, Ronald F. Bush ISBN: 0131027948 Publisher: Prentice Hall Pub. Date: 12 December, 2002 List Price(USD): $137.33 |
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Title: Management of a Sales Force by Rosann L. Spiro, William J Stanton, Greg A. Rich, William E. Prentice ISBN: 0072398876 Publisher: McGraw-Hill/Irwin Pub. Date: 08 November, 2002 List Price(USD): $132.10 |
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Title: Consumer Behavior: Buying, Having, and Being (5th Edition) by Michael R. Solomon ISBN: 013091360X Publisher: Prentice Hall Pub. Date: 13 June, 2001 List Price(USD): $120.00 |
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Title: Exploring Marketing Research With Infotrac by William G. Zikmund ISBN: 0324181485 Publisher: South-Western College Pub Pub. Date: January, 2003 List Price(USD): $131.95 |
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