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Title: The Future of the Automobile: The Report of MIT's International Automobile Program by Alan Altshuler ISBN: 0-262-51038-3 Publisher: MIT Press Pub. Date: 09 October, 1986 Format: Paperback Volumes: 1 List Price(USD): $27.00

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: Thoroughly informative
Comment: When the average person thinks of the automobile industry, thefollowing names like Ford, General Motors, Chrysler, Honda, Toyota,Saab, etc. are likely to leap to mind. But what MIT's report points out is that the modern automobile industry is not represented just by these finished-product assemblers, but by suppliers and component craftsmen that constitute an extremely complex web that make up "the automobile industry." But the complexity of the automobile industry rests not only on the composition of the industry itself, but also the international environment within which the industry must operate. Domestic auto industries hold a special position in most countries in that most governments see the very existence of domestic auto producers as a good unto itself. For example, if a Japanese producer can engineer and produce a better widget, chances are that that producer will be able to market that product domestically and internationally with great success if widgets are not seen as a major threat to an important industry of another nation. But with automobiles (as was the case for Japanese producers in the early 1970's), the prospects for successful international competition is not so clear-cut. Automobile producers are therefore constrained not only by the forces of the market and competitors, but also by domestic and foreign governments that take a special interest in the success or failure of their firms.