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The Virtual Community: Homesteading on the Electronic Frontier, revised edition

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Title: The Virtual Community: Homesteading on the Electronic Frontier, revised edition
by Howard Rheingold
ISBN: 0-262-68121-8
Publisher: MIT Press
Pub. Date: 01 November, 2000
Format: Paperback
Volumes: 1
List Price(USD): $24.95
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Average Customer Rating: 4.6 (10 reviews)

Customer Reviews

Rating: 4
Summary: A seminal 1992 work with update tacked on
Comment: Rheingold provides a comprehensive, broad sweeping portrayal of the virtual communities landscape, particularly as it was in the early 1990s. In particular, the book provides a fascinating history of the development of virtual communities from back in the 1960s. The many stories of the development of virtual communities and of life in virtual communities provide a rich account.

The books' style is more journalistic that academic. It reads something like an extended newspaper article, with some fine writing. The book concentrates mostly on a kind of anecdotal and human accounting with a smattering of theory and stuff thrown in. Howard Rheingold eloquently lays out many of the salient issues and does an excellent job of arguing for the importance of recognizing the growth of online social groups. Also, he provides an intriguing treatment of cultural issues. The depth and breadth of his experience with the medium is clearly evident.

Generally, book is more historical than theoretical or practical. Howard admits to wanting to popularize the notion of virtual communities, which he does effectively. But, there is little that would help you set up a virtual community or really understand why they work that way. His basis is more in his experience than in theory or rigorous research.

The original book has been widely commented on, so perhaps just two comments on the 2000 version are in order. First, the book seems a little dated. The new material for this new version seems mostly added in the last two chapters, leaving the preceding 10 tinged with the state of affairs in 1992, which was pre-web and pre- a large bit of corporate development of e-business and virtual communities on the web. Of course, most of the issues are still relevant, but one has to keep the age of the material in mind. Second, the new material, although comprehensive and certainly based on Howard's considerable experience, seems a little rushed. Howard qualifies this by saying it would need another book, but this leaves the book feeling like an older book with a lengthy afterward tacked on later.

Rating: 2
Summary: Not very honest
Comment: The virtual community is, in reality, at best a bunch of people disagreeing and regularly indulging in shark-like small group attacks. The WELL, of which Howard speaks so much, hounded one of its early members - Blair - to his death by suicide, a matter described, but not really examined with much thoroughness. Yes, he touches on flaming, but does not examine a deeper pattern of common harrasment, particularly of outliers. How Howard himself participated in this type of online gang harassment activity, not understanding the man, Blair, and discounting his claims out of hand is a quite interesting story. He touches on this, and gives an account, which would be acceptable in a personal autobiography. But to leave it where he does in a book purporting to be a seminal piece on virtual community is truly remarkably remiss. Since the record is all there, or was, it could have been given serious consideration.

The conflicting interests, and the commonly irresponsible behavior of people online - viciousness, gratuitous, undeserved nastiness, intellectual dishonesty - looking for targets to vent on is not explored as it should be. This is quite common outside of the world of flaming.

This book is a gloss piece, advertising for something that doesn't really exist as he claims. Howard, while a pleasant guy personally, does not show himself a deep thinker, and may not be much of an observer either. Nor is the author ready, willing or able to take on anything that is likely to upset the herd of which he has become something of a starring member. The story of virtual community is not such a very nice one in many ways.

The underside of the story of virtual community is a story of psychological denial, denial about a great deal. It is a story of in-groups and out-groups, and a good deal more, something which requires an anhtropologists eye, and someone with more nerve.

Go ahead and read this book. But understand that the book itself is evidence of the degree of denial which pervades the "virtual community".

Rating: 5
Summary: Wrote the book on Virtual Communities
Comment: Howard Rheingold is the most important lens through which the entire culture of the Virtual Community and Virtual Environment dynamics should and can be seen. This book, in any of its print runs or versions, is essential for anyone who wants to understand contact between people who's only connection is online via computers.

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