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NLP Business Masterclass

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Title: NLP Business Masterclass
by David Molden
ISBN: 0-273-65016-5
Publisher: Financial Times Prentice Hall
Pub. Date: 05 December, 2000
Format: Paperback
Volumes: 1
List Price(USD): $32.50
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Average Customer Rating: 3.29 (7 reviews)

Customer Reviews

Rating: 1
Summary: I was hoping for more from Prentice Hall ! :(
Comment: Cannot these concepts be presented in plain English rather than convoluted jargon? If you, like me, have been looking for a book that will bring NLP skills to the real world, you've probably noticed that 90% of the titles are published by "Meta Publications" or "Metamorphus" or "Crown House" publishers - all seemingly established by nlp trainers. The usual approach of the books is to present transcripts of training seminars (with commentary annotations if you're lucky). At least this book ATTEMPTS something more than that.

Unfortunately, it still requires that you steep yourself in the whole language of "meta-" this and "meta-" that and try to wrap your thinking about business situations in that quagmire. If I had not already worked my way through O'Connor & Seymour's "Introducing NLP", I would have given up on this book after a few chapters.

Even more aggravating is the shallowness of the material once you learn the jargon. The book jacket promises to help you "get the best from your teams, motivate people, developed committed responsible staff, develop leadership." OK - so who doesn't? What it offers is little more than management principles you've been learning since day one. If nlp has the potential to "influence success and change" in corporate environments, it's going to take something beyond this item to achieve it.

In the introduction Molden says one of his favorite books is Peter Brook's "The Empty Space." I think I get the joke now: Although every page of Molden's book is covered with words, the effect is to provide us with Empty Space on which we are to imagine all the "Magic" and "Ultimate Human Potential" that nlp is supposed to offer. Potential? Potential to continue buying nlp books until I give in and attend the "Master Trainers' " seminars and be initiated as a High Priest with secret handshake and jargon password? Does that work for you? Ah, then perhaps you'll want this book.

Despite the praise of Don Mitchell (who rates all positive-thinking books with five stars) and George Zee (who loves EVERY badly edited nlp book ever printed): CAVEAT EMPTOR. If you are a management professional who wants to determine whether nlp holds promise for more effective corporate functioning... don't hold your breath looking for it here. Struggle through the jargon & amorphous conceptual landscape of O'Connor & Seymour first; then you'll be better equipped to evaluate the inflated claims for "the magic of nlp."

Rating: 1
Summary: A disappointment
Comment: I had high expectations of this book. But the material presented in it could not even come close to meeting them. This book does not add anything to what you already know.
Determine what you want and take the necessary steps to achieve that goal. Have strong believes and principles but stay flexible and be able to adapt when required. Be open to others, listen to what they have to say. Share your point of view, but don't force it on people. Study "succesful" people and learn what makes them succesful. Then integrate that information into your own life.
It's amazing the author needs 300+ pages to deliver this message.

There are many great books available on how to reach your full potential as a person, but this is not one of them.

Save your money.

Rating: 1
Summary: A disappointment.
Comment: I had high expectations of this book. But the material presented in it could not even come close to meeting them. This book does not add anything to what you already know.
Determine what you want and take the necessary steps to achieve that goal. Have strong believes and principles but stay flexible and be able to adapt when required. Be open to others, listen to what they have to say. Share your point of view, but don't force it on people. Study "succesful" people and learn what makes them succesful. Then integrate that information into your own life.
It's amazing the author needs 300+ words to deliver this message.

There are many great books available on how to reach your full potential as a person, but this is not one of them.

Save your money

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