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Title: Campaign Strategies and Message Design : A Practitioner's Guide from Start to Finish by Mary Anne Moffitt ISBN: 0-275-96470-1 Publisher: Praeger Publishers Pub. Date: 30 January, 1999 Format: Paperback Volumes: 1 List Price(USD): $27.95 |
Average Customer Rating: 3.5 (4 reviews)
Rating: 5
Summary: Moffitt Delivers From Start to Finish in Campaign Strategies
Comment: In a work that will make public relations practitioners everywhere scream, "Why didn't I think of that," Dr. Moffitt applies a common sense approach to tackling campaign design and execution. Influenced by James Grunig, this book reaches conclusions that seem at first, too simple to true. However, through Moffitt's discussion, she explains the complex reasoning behind her solutions.
The book contains a fair amount of theory, a critical component of any serious discussion on campaign design. The theory, including the collapse model, the conceptualization model, and cognitive dissonance, forms the foundation of the campaign. If properly read and studied, this book will leave readers feeling confident in their campaign design and eager to meet the challenges of campaign execution.
5 stars for its clarity and for giving the subject due consideration, instead of trying to gloss over the subject with catch phrases and anecdotes.
Now I am waiting for Moffitt's next work, Communication Theories for Everyday Life with John R. Baldwin and Stephen D. Perry.
Rating: 1
Summary: Extremely Boring!
Comment: In designing her message Moffitt lost my attention. This book is not only way too theoretical and impractical, worst of all it is absolutely boring. A nightmare to read. If you're looking for practical advice, look somewhere else.
Rating: 3
Summary: If you're looking for tactical advice, keep looking...
Comment: In fairness to the author, she is very clear in her preface who her target audience is: people working in the field of public relations or marketing who got there without formal training or education in the theory and practice of campaign management. The book serves that population very well. It provides a thorough and comprehensive, if academic, analysis of all the stages in creating and managing a campaign, and provides a solid foundation in the core building blocks of the discipline.
If, however, like me you are looking for a book that will provide hands-on, tactical advice on developing a communications campaign in a hurry and on a shoestring budget, you won't find much help here. I'm on my local school board, trying to develop a communications strategy to elicit community support for a large high school renovation project. Unfortunately, I found little in this book that I could translate into immediate strategy and tactics. I have a better understanding of the appropriate terminology used by campaign professionals, but I'm not any closer to putting a campaign - even an amateur one - of my own together.
Those looking for a deeper, theoretical grounding in campaign management should find this book worthwhile. Those looking for tactical, hands-on advice should keep looking.
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Title: Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management Revised and Expanded Edition by Daniel M. Shea, Michael John Burton ISBN: 0275970949 Publisher: Praeger Publishers Pub. Date: 30 June, 2001 List Price(USD): $27.95 |
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Title: Primer of Public Relations Research by Don W. Stacks ISBN: 1572307269 Publisher: Guilford Press Pub. Date: 06 February, 2002 List Price(USD): $38.00 |
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Title: The New Political Targeting by Hal Malchow ISBN: 0963744747 Publisher: Campaigns & Electrons Pub. Date: 30 April, 2003 List Price(USD): $49.99 |
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Title: The Campaign Manager : Running and Winning Local Elections by Catherine M. Shaw, Michael E. Holstein ISBN: 0813368480 Publisher: Westview Press Pub. Date: 29 October, 1999 List Price(USD): $29.00 |
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Title: The Handbook of Strategic Public Relations and Integrated Communications by Clarke L. Caywood ISBN: 0786311312 Publisher: McGraw-Hill Trade Pub. Date: 01 May, 1997 List Price(USD): $50.00 |
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