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Paul Rand: A Designer's Art

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Title: Paul Rand: A Designer's Art
by Paul Rand
ISBN: 0-300-08282-7
Publisher: Yale University Press
Pub. Date: 01 December, 2000
Format: Paperback
Volumes: 1
List Price(USD): $30.00
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Average Customer Rating: 4.5 (4 reviews)

Customer Reviews

Rating: 5
Summary: Paul Rand: A Designer's Must Have
Comment: The single greatest book on Graphic Design ever written. This is not a tutorial or a how to, but a why. Why things work, why they don't, and why it is important to know about its history. Learn the importance of this medium, its impact on industry, and its place in the arts.

"That graphic design is generally considered a minor art has more to do with posturing than it does with reality."
-Paul Rand

Rating: 5
Summary: NON LIKE ANY OTHER
Comment: I don't want my competitors to read this. It gives me the edge in designing.

Rating: 3
Summary: Just OK
Comment: The book was extremely well written, but it was the content I was diappointed with. I expected more info on basic design techniques. It seemed more of a picture book.

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