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Title: The New How to Advertise: Expanded and Updated With New Chapters and Materials for Advertising in the '90s by Kenneth Roman, Jane Mass ISBN: 0-312-07789-0 Publisher: St Martins Pr Pub. Date: 01 June, 1992 Format: Hardcover List Price(USD): $21.95

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Best book available
Comment: A definitive, concise guide to advertising. We send an advice pamphlet to all our niche advertisers, and we advise them to buy this title along with Strunk & White's "The Elements of Style." We don't quote either title much, because we want our customers to purchase them. "The New How To Advertise" covers display advertising, direct mail, brochures and sales pieces. The book also includes full-color reproductions of successful ads cited in the text.