Order from a Major Online Bookstore
Ultimate Book Price Comparison Engine
Save Your Time And Money
| AnyBook4Less.com | Order from a Major Online Bookstore |
|
| Home | Store List | FAQ | Contact Us | | ||
| Ultimate Book Price Comparison Engine Save Your Time And Money |
||
 |
Title: The Clustered World : How We Live, What We Buy, and What It All Means About Who We Are by Michael J. Weiss ISBN: 0-316-92920-4 Publisher: Little, Brown Pub. Date: 15 December, 2000 Format: Hardcover Volumes: 1 List Price(USD): $27.50 |
Average Customer Rating: 4.09 (11 reviews)
Rating: 4
Summary: Fun and entertaining
Comment: I read Michael Weiss' first book-"The Clustering of America" years ago, so when I read about his latest-I bought it as well. It is a real fun read-not just statistics etc..., but a lot of fun facts about people and their purchasing habits. My town was actually classified in the book as "Executive Suites" which made it even more interesting to read.(Pretty accurate description as well) Michael Weiss also used Berwyn, Ill. as an example of "Big City Blend" and he hit the nail on the head there. ( I have some older relatives who live in Berwyn). I started by flipping back and forth in the book, then just settled down and read it all the way through. I like demographics, and marketing, so that is another reason it held my interest. There were some surprises-ex: Price Club is popular with the "Blue Blood Estates". There is also some mention of foreign countries, and how they use the cluster system in marketing. The descriptions of the clusters are interesting, and take current events into account. It is a good book just to keep around to flip through to try and find communities you are familar with and see if the descriptions hold true, or read it all the way through. Either way-it's entertaining.
Rating: 4
Summary: Political Dynamic, Missing the Fuse or the Future
Comment:
When Howard Dean used the shorthand expression "guys with confederate flags on their pick-ups" he was actually talking about what some call "NASCAR dads" and Michael Weiss calls the "Shotguns & Pickups" cluster (number 29 in his first book, number 43 in this advanced and improved edition).
Although others have written about the nine nations of North America (Joel Garreau), various "tribes" across the nation, and demographics in general, Michael Weiss stands head and shoulders above all of them in providing the definitive reference work that is also a form of novel about America.
With this book he also begins the process of extending his ideas to he world, showing how neighborhoods in 19 countries can be classified into 14 common lifestyles, the bottom three being Lower Income Elderly, Hardened Dependency, and Shack & Shanty....billions of people disenfranchised by amoral capitalism, whose desperate circumstances have not quite made themselves felt, yet, in America.
I have only one major criticism of this book, apart from its obsession with understanding people in order to sell to them--it fails to go the extra mile in understanding the future consequences of each group's economic status and consumer preferences. Although the book very specifically addresses the politics of each group (predominant ideology, 1996 presidential vote, key issues), it lacks the transformation analysis that might be helpful in understanding the political economy dynamics of each group, and what might be required to craft a new national progressive consensus that reduces materialism, corruption, waste, and restores democracy, community, and sustainable national security and prosperity.
Regardless of this modest shortfall, this is an extraordinary book, as was the first that I also own ("The Clustering of America"). Those interested in how these clusters are coalescing into a new progressive movement that is in-front, deep green, against big business, big money in politics, and amoral globalization, might wish to read Paul Ray and Sherry Ruth Anderson "The Cultural Creatives", Google for "Cultural Creatives" or visit culturalcreatives.org. America is changing. This book by Michael Weiss is a brilliant snapshot of where we are today.
Rating: 4
Summary: Useful look at how geodemographic clustering works
Comment: Weiss gives an entertaining and well-written overview of how geodemographic profiling works. He explains the concept, compares the US profiling to other countries, and talks about its applications in marketing. Finally, he provides a breakdown of the 62 PRIZM clusters that existed at the time that the book was written. It may not be the book to learn about the US (but I don't think it's useless in that regard) but it's definitely the book to learn how marketers see the US.
 |
Title: Bobos In Paradise: The New Upper Class and How They Got There by David Brooks ISBN: 0684853787 Publisher: Simon & Schuster Pub. Date: 01 March, 2001 List Price(USD): $14.00 |
 |
Title: The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life by Richard Florida ISBN: 0465024769 Publisher: Perseus Books Group Pub. Date: 30 April, 2002 List Price(USD): $27.50 |
 |
Title: The Cultural Creatives: How 50 Million People Are Changing the World by Paul H., Ph.D. Ray, Sherry Ruth, Ph.D. Anderson ISBN: 0609808451 Publisher: Three Rivers Press (CA) Pub. Date: 02 October, 2001 List Price(USD): $16.00 |
 |
Title: The Clustering of America by Michael J. Weiss ISBN: 0060157909 Publisher: Harpercollins Pub. Date: 01 September, 1988 List Price(USD): $22.50 |
 |
Title: Latitudes & Attitudes: An Atlas of American Tastes, Trends, Politics, and Passions : From Abilene, Texas to Zanesville, Ohio by Michael J. Weiss ISBN: 0316929085 Publisher: Little Brown and Company Pub. Date: 01 October, 1994 List Price(USD): $14.95 |
Thank you for visiting www.AnyBook4Less.com and enjoy your savings!
Copyright� 2001-2021 Send your comments
