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Title: Advertising by Thomas C. O'Guinn, Richard J. Semenik, Chris T. Allen, Thomas C. C'Guinn ISBN: 0-324-00661-6 Publisher: South-Western College Pub Pub. Date: 19 July, 1999 Format: Hardcover Volumes: 1 List Price(USD): $99.95 |
Average Customer Rating: 5 (2 reviews)
Rating: 5
Summary: 12
Comment: 20
Rating: 5
Summary: Bar none-the best academic book you will ever read on advert
Comment: Whether you are a new student or an old hand to the world of advertising, you'll learn a lot from this text. The ability of the authors to take a subject of such complexity and break it down into terms that anyone can understand shows their immense knowledge of advertising. The integration of print, radio, television and alternative media along with the ongoing integrated marketing communications case sets this book apart from any other text I've read. Most text books put me to sleep where I found Advertising interesting and inspiring. The exhibits used to represent examples of different executions of advertising made it easy to comprehend the concepts. I found myself reviewing every ad I came in contact with in my personal life and assessing the target, direction and effectiveness of those ads. Great Job!
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Title: Consumer Behavior by J. Paul Peter, Jerry Olson ISBN: 0072410647 Publisher: McGraw-Hill/Irwin Pub. Date: 03 July, 2001 List Price(USD): $139.20 |
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Title: Effective Public Relations (8th Edition) by Scott M Cutlip, Allen H Center, Glen M. Broom ISBN: 0135412110 Publisher: Prentice Hall Pub. Date: 26 July, 1999 List Price(USD): $120.00 |
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