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Title: Effective Marketing: Creating and Keeping Customers by William G. Zikmund, Michael D'Amico ISBN: 0-324-06392-X Publisher: South-Western Educational Publishing Pub. Date: 15 March, 2001 Format: Paperback Volumes: 1 List Price(USD): $98.95

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: The key to marketing basic knowledge.
Comment: The book contains the most current material to marketing concepts. I leaned great insight to current marketing philosophies. The use of exhibits and graph's and examples in the book truly gave greater knowledge of the topic. A very detailed book covering all aspects from general marketing to e-commerce. Anyone desiring to increase current marketing knowledge will gain great insight from this book.

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