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Title: Small Business Management: An Entrepreneurial Emphasis with CD-ROM by Carlos W. Moore, J. William Petty, Justin Gooderl Longenecker, William J., II Petty ISBN: 032406554X Publisher: South-Western College Pub Pub. Date: 07 March, 2002 Format: Hardcover Volumes: 1 List Price(USD): $96.95 |
Average Customer Rating: 3.67
Rating: 3
Summary: It's... OK.
Comment: The presentation of this book is excellent; It holds the reader's interest quite well. However, despite a recent "update", it shows it's age when the author regularly goes off on dot-com tangents, bringing the internet up in contexts that I believe the last few years have proven are not viable. Good grief, ppl. This isn't freaking 1997! We need a business text, not the wet dreams of a bunch of computer geeks turned businessmen! Anyways, if you are looking for a text with a lot of depth, look elsewhere. This book is to business textbooks what Quickbooks(c)(R)(TM) is to accounting software. In short, don't waste your money, unless you need it for a class. If so, be happy. If your prof teaches out of this, your tests will be very easy.
Rating: 4
Summary: Very Good book for small businesses
Comment: It is good and it has a lot of tips to be succesfull in your business. It is easy to read and understand and it has many web sites addreses.
Rating: 4
Summary: Good cases, nice layout but slanted towards SBM positively.
Comment: The cases are very good & a nice change of pace from the usual dry textbook reading. The color layout helps direct the reader towards points of interest and it is broken up into sections that are extremely readable. There is a definite slant toward the positive side of Small Business entrepreneuralship-not much is mentioned on the negative aspects.
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Title: Bizplan Express: Workbook by Jill E. Kapron, Jiansoftware ISBN: 0538869879 Publisher: South-Western College/West Pub. Date: December, 1999 List Price(USD): $27.95 |
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Title: Small Business Management by Justin G. Longenecker, Carlos W. Moore, J. William ISBN: 0538890223 Publisher: South-Western College/West Pub. Date: March, 2000 List Price(USD): $28.95 |
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Title: Human Resource Management (9th Edition) by Gary Dessler ISBN: 0130664928 Publisher: Prentice Hall Pub. Date: 22 February, 2002 List Price(USD): $120.00 |
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Title: Strategic Management and Business Policy (8th Edition) by Thomas L. Wheelen, J. David Hunger, David J. Hunger ISBN: 0130651214 Publisher: Prentice Hall Pub. Date: 21 December, 2001 List Price(USD): $120.00 |
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Title: International Business: The Challenge of Global Competition (8th Edition) by Donald Ball, Wendall H. McCulloch, Paul L. Frantz, Michael Geringer, Michael S. Minor ISBN: 007248554X Publisher: McGraw-Hill/Irwin Pub. Date: 26 June, 2001 List Price(USD): $122.50 |
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