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Advertising, Ad Campaign Planner

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Title: Advertising, Ad Campaign Planner
by Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik, Shay Sayre
ISBN: 0-324-09909-6
Publisher: Thomson Learning College
Pub. Date: 01 January, 1998
Format: Hardcover
List Price(USD): $93.95
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