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Title: Marketing With Infotrac by William G. Zikmund ISBN: 0324112874 Publisher: South-Western College Pub Pub. Date: June, 2001 Format: Hardcover List Price(USD): $122.95

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Average Customer Rating: 3

Rating: 3
Summary: updated to include the internet
Comment: This book is little changed since edition 5. There were some minor updates to case example to correct "dated" material. There are now references to internet marketing and drug marketing. This book is not worth the addtional cost over edition 5. The CDROM is a nice touch for those who like a multimedia experience.

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