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Title: Promotion and Integrated Marketing Communication by Richard J. Semenik ISBN: 0-324-12568-2 Publisher: South-Western Educational Publishing Pub. Date: 01 March, 2001 Format: Hardcover Volumes: 1 List Price(USD): $99.95

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: The best of it's kind for learning and teaching!
Comment: Promotion and Integrated Marketing Communications (IMC) by Richard J. Semenik is the best of it's kind. I purchased the book for an undergraduate course in IMC. The content illustrates real world situations as well as theory and provides useful and colorful examples including: advertisements from past and present, current statistics, diagrams and real stories from the industry's professionals like I have not found in any other books of it's kind! I currently use "Promotion and Integrated Marketing Communications" to teach seminars and collaborate with others in my field on workshops demonstrating tools and techniques, strategies and objectives neccessary for businesses to succeed in the present and how to prepare for the future!