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Title: Legal Aspects of Managing Technology (Legal Aspects of Managing Technology) by Southwestern Educational Publishing, Lee B. Burgunder ISBN: 0-324-15370-8 Publisher: South-Western College Pub Pub. Date: August, 2003 Format: Paperback Volumes: 1 List Price(USD): $83.95 |
Average Customer Rating: 5 (4 reviews)
Rating: 5
Summary: Hot Field, Hot Book!
Comment: Call this book Release 2.0! It's a fine upgrade from Prof. Burgunder's prior release.
With the growth in the internet and the advent of business method patents, interest in patent, trademark and copyright issues has surged to new heights. Awareness and integration of these legal aspects into our management of technology is absolutely vital for the future.
I practice law. Specifically, I work on intellectual property matters. I am also building two websites. As a result, I am keen on staying on top of my field. Professor Burgunder's new treatise is an important addition to the literature in this field. He writes in an accessible manner: open to students, interested people and legal practitioners alike. In addition, the arrangement of the book is well thought-out: you don't have to read or study it from the first chapter. Depending on your familiarity with this field, you can select topics and areas to review or you can build a college course around the book.
I was also delighted to see that Dr. Burgunder has been intelligent in the use of a web site to keep the book current.
If you are interested in technology and legal issues, this is a great book to help you! I recommend it heartily.
Rating: 5
Summary: Stay Current on Technology & The Law!
Comment: A splendid piece of work! It is timely and up-to-date with all the most recent & important technological law issues, including the Internet. It contains sophisticated analysis, but in an easy-to-read style. I particularly liked how the Internet is treated in the context of associated technology issues, rather than segregated as a separate unrelated universe. A big plus is the web site connected to the book where Burgunder provides updates about current issues --- such as Napster, Internet linking, and the antitrust case against Microsoft. This will keep the material fresh for years to come! I recommend this book to anyone who wants to learn about technology law. It's a winner!
Rating: 5
Summary: helpful, well written, informative
Comment: I bought this book because it was the most recent publication purporting to explain technology law. Although I thought the price was a little high, I sure got more than my money's worth. This book really covers the most important and interesting topics in technology law, and it does so extremely well. Biotech, Internet patents, privacy, obscenity, copyrights, trade secrets, click-wraps, domain names, design protection, strategies for computer programs, the Microsoft Antitrust case-you name it and this book has got it. The book also deals with international matters, such as the WTO, and international strategic considerations. The court case examples are well selected, and the editing is superb. They are not to short to be trivial, but not to long either. I also visited the Web site mentioned on the back cover. It already has a bunch of helpful updates, including the Napster and DVD encryption (DeCSS) debates, among many others. This really is a great book. I recommend it highly.
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Title: Marketing Management by Philip Kotler ISBN: 0130336297 Publisher: Prentice Hall Pub. Date: May, 2002 List Price(USD): $126.67 |
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Title: BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition) by Randall G. Chapman ISBN: 0135974518 Publisher: Prentice Hall Pub. Date: 20 August, 1996 List Price(USD): $84.00 |
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Title: Principles of Marketing, 10th Edition by Philip Kotler, Gary Armstrong ISBN: 0131018612 Publisher: Prentice Hall Pub. Date: 03 March, 2003 List Price(USD): $124.00 |
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Title: Living in the Information Age With Infotrac: A New Media Reader (Wadsworth Series in Mass Communication and Journalism) by Erik P. Bucy ISBN: 0534590497 Publisher: Wadsworth Publishing Pub. Date: November, 2001 List Price(USD): $38.95 |
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Title: World Politics in a New Era by Stephen L. Spiegel, Fred L. Wehling, Steven L. Spiegel ISBN: 0155056255 Publisher: Wadsworth Publishing Pub. Date: 25 August, 1998 List Price(USD): $71.95 |
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