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Title: Marketing Channels: A Management View by Bert Rosenbloom ISBN: 0-324-18693-2 Publisher: South-Western College Pub Pub. Date: August, 2003 Format: Hardcover Volumes: 1 List Price(USD): $125.95 |
Average Customer Rating: 5 (1 review)
Rating: 5
Summary: The Best Managerial Channels Book
Comment: I have taught executives and students from this text.
It is the best.
For a relationship marketing add on look to sheth 2000 from Sage
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Title: Marketing Channels (6th Edition) by Anne T. Coughlan, Erin Anderson, Louis W. Stern ISBN: 0130127728 Publisher: Prentice Hall Pub. Date: 03 January, 2001 List Price(USD): $124.00 |
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Title: Managing Channels of Distribution by Kenneth Rolnicki ISBN: 0814403352 Publisher: AMACOM Pub. Date: January, 1998 List Price(USD): $65.00 |
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Title: Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications by Terence A. Shimp ISBN: 0030352711 Publisher: South-Western College Pub Pub. Date: 02 July, 2002 List Price(USD): $122.95 |
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Title: Contemporary Advertising with PowerWeb and CD-ROM by William F. Arens ISBN: 0072500417 Publisher: McGraw-Hill/Irwin Pub. Date: 13 August, 2001 List Price(USD): $133.25 |
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Title: Management of a Sales Force by Rosann L. Spiro, William J Stanton, Greg A. Rich, William E. Prentice ISBN: 0072398876 Publisher: McGraw-Hill/Irwin Pub. Date: 08 November, 2002 List Price(USD): $132.10 |
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