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Title: The One Minute Sales Person by Spencer, MD Johnson ISBN: 0-380-71603-8 Publisher: Avon Pub. Date: August, 1991 Format: Paperback Volumes: 1 List Price(USD): $10.95 |
Average Customer Rating: 4.27 (22 reviews)
Rating: 3
Summary: Useful basic info
Comment: "The One Minute Sales Person" is a book about sales. As the title suggests, the focus of the book is on various activities that you can do in "one minute". There is a lot of emphasis on the 80/20 rule, which says that 80% of the work is achieved by 20% of the effort. Basically it is a book about how to effectively prepare and present a sales presentation. The "one minute" stuff is just a brand and at times seems a little forced.
I like the book because it is short and easy to read. It contains useful, practical tips that are good if you are a beginner to sales. It puts a lot of emphasis on caring about the customer and finding out their needs, something that we all lose touch with from time to time.
Some things I don't like about the book include the third person perspective. Constant phrases such as "he had his doubts", "he wondered" etc become annoying and a tad confusing over time. The material is presented as a series of exchanges between a novice salesman and the mythical "One Minute Salesperson". Again unnecessary and garbles the message.
All in all a good introductory text if you're new to selling. I got through it within an hour or so and did learn a few things.
Rating: 5
Summary: Less Is More...Much More
Comment: Of the hundreds of books now available which offer guidance on sales, this is one of the most valuable because -- carefully adhering to the "one minute principle" -- Johnson compresses an abundance of practical advice within just 109 pages. He creates a hypothetical situation in which "a very successful sales person" reflects back on his career and recalls specific people from whom he learned how to succeed. They include a wealthy and respected "salesman" who was now chairman of the board of a major corporation and several others, he explains, who also had become a One Minute Sales Person. The eager young man then seeks each out, schedules a meeting, and thereby sustains his learning process. By the end of the book, the New One Minute Sales Person receives a call from a "brand-new sales person" eager to obtain his advice. He agrees to meet with her, willing to share with her what so many others had shared with him. That in the proverbial nutshell is how Johnson organizes his material but such a brief description cannot possibly do full justice to the value of that material.
It would be a disservice to both Johnson and to those who read this review to say much more about this book. (I found myself in precisely the same situation when reviewing Johnson's Who Moved My Cheese?) I highly recommend it to anyone involved in significant relationships with others. Yes, yes, I know: That includes most of the adult population on the planet Earth. Permit me to explain. The core principles which Johnson advocates are relevant to any situation in which the objective is communication (e.g. explanation and/or persuasion) or providing service to others (helping them to solve problems, fill their needs, achieve their own objectives, etc.). Moreover, I totally agree with Johnson that everyone is a sales person, that selling to one's self and to others are interdependent, and that the most important "pay off" should be measured in spiritual rather than in material terms.
My strong suggestion is that anyone involved with sales or customer service in any organization (regardless of size or nature) should read this book. All of the workshops I devise and conduct for my own corporate clients are based on this assumption: That it is a great privilege to serve others. Those who disagree are strongly encouraged to seek opportunities elsewhere.
Rating: 5
Summary: It's Good to start at correct fundamental.
Comment: Very simple book, but offered very valuable advise, as it point out one of the most important concept - The Wonderful paradox:
"I have more fun and enjoy more financial success, When I stop trying to get what "I" want, and start helping other people get what "THEY" want." Do the first thing first.
When we start something, it is important that we start doing it based on the right fundamentals/beliefs.
Just as the Author itself mention it in the book, "One minute selling is not perfect and it doesn't solve all your selling problems all the time. But the point is: "IT DOES WORK".
It work very well for me indeed.
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Title: The One Minute Manager by Spencer Johnson, Kenneth H. Blanchard ISBN: 0425098478 Publisher: William Morrow & Company Pub. Date: 1983 List Price(USD): $12.95 |
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Title: The 25 Sales Habits of Highly Successful Salespeople by Stephan Schiffman ISBN: 1558503919 Publisher: Adams Media Corporation Pub. Date: June, 1994 List Price(USD): $6.95 |
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Title: "Yes" or "No": The Guide to Better Decisions by Spencer Johnson ISBN: 0887306314 Publisher: HarperBusiness Pub. Date: 04 August, 1993 List Price(USD): $13.95 |
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Title: One Minute for Yourself by Spencer Johnson ISBN: 0688163564 Publisher: Quill Pub. Date: 07 October, 1998 List Price(USD): $10.95 |
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Title: Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life by Spencer Johnson, Kenneth H. Blanchard ISBN: 0399144463 Publisher: Putnam Pub Group (Paper) Pub. Date: September, 1998 List Price(USD): $19.95 |
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