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Commodify Your Dissent: Salvos from the Baffler

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Title: Commodify Your Dissent: Salvos from the Baffler
by Thomas Frank, Matt Weiland
ISBN: 0-393-31673-4
Publisher: W. W. Norton & Company
Pub. Date: 01 October, 1997
Format: Paperback
Volumes: 1
List Price(USD): $15.00
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Average Customer Rating: 4.04 (23 reviews)

Customer Reviews

Rating: 5
Summary: Insiteful and funny
Comment: This collection of essays provides a gutsy, incisive, and energetic critique of American consumer culture that surpasses and even ridicules the limp, flaccid, self-referential verbiage that academics try to pass off as a "radical", and "critical" examination of culture and power. "Commodify Your Dissent" is a series of critical essays, or "salvos" as the authors prefer to call them, that were printed in The Baffler during the 90's largely in response to the hypocrisy, and gluttony of the America's expanding techno-consumer culture. Using lucid, forthright language, direct examples, and actual critical thinking (not the mental self-gratification generated by tenured radicals) the authors demonstrate how corporate America has commercialized the concept of revolution and employed it along marketing and production guidelines that are-guess what-conformist and conservative. In the 90's culture, as these essays so aptly demonstrate, "free thinking, revolution" and "breaking the rules" really amounted to a double-speak ideology centered around buying more gadgets and helping companies to make more money, a process that was reinforced in words and letters by such "radical" cultural critics as Camille Paglia.

This book is bound to anger a lot of readers because, it's gutsy, direct, and ruthless in its battering of the misused tropes and recycled clichés that enable legions of consumers, workers, and managers to feel like they're breaking the rules when in fact they are merely conforming to and reinforcing them. I know it's a hard fact to face, but buying a recycled pair of bell-bottoms is not an act of rebellion.

Rating: 5
Summary: A Welcome Cannon - No Bobos in Paradise
Comment: Commodify your Dissent is a collection of essays from the Baffler magazine. The essays are social critiques of Mass Media and corporate and consumer culture. They have the sarchastic and hilarious style of H.L. Mencken and, like the latter's work, they end up exposing many false 'truths'. The quality of the writing is excellent, i became extremely envious. My favorite section was The Culture of Business and the critique of businees literature. there are also critiques of commercial grunge music, packaging of artists (one of my favorite essays, exposes pretentious writing for what it is), elites and youth consumerism. You'll learn and laugh. I enjoyed this book so much that I bouught other titles from Thomas Frank and subscribed to the Baffler.

Rating: 2
Summary: enough already..
Comment: Here we go again. The media giants are evil. They have consolidated to the point where a handful now own all the major information venues. They hijack culture in order to sell more schlock. They have turned rebellion into a marketable commodity.
A&R men are sleazy and just out to make a buck.
Corporate America is sick and sucking the life out of us. Publishers do this or that just to sell more books. Etc.
It goes on and on. The essays are really all over the place. A few are interesting and informative, but most are just more of the same negativity we are now accustumed to. Perhaps the essays werent so trite in the mid 90s when they were written, but Ive personally had enough. Not sure if there was one positive, remotely uplifting thing in any of the essays. Understandably, that isnt what the book is about, but I just found it often slanted and overkill. For ex, one full essay is devoted to how Wired magazine is dedicated only to selling its sponsors goods and fueling desire for constant consumption. The author seems to have overlooked that the magazine also discusses exciting scientific breakthroughs and offers articles from some of todays most well respected thinkers.

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