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Worldly Goods: A New History of the Renaissance

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Title: Worldly Goods: A New History of the Renaissance
by Lisa Jardine
ISBN: 0-393-31866-4
Publisher: W.W. Norton & Company
Pub. Date: September, 1998
Format: Paperback
Volumes: 1
List Price(USD): $16.95
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Average Customer Rating: 4.33 (9 reviews)

Customer Reviews

Rating: 4
Summary: Wealth and commerce stimulate art and luxury
Comment: Although a good book with a valid and interesting point, the subtitle "A New History of the Renaissance" is too pretentious. Jardine convincingly argues that the astounding rebirth in the arts and in knowledge in general during the Renaissance was in god measure a byproduct of renewed trade, a commercial revival, and the lust for wealth and social recognition. Also very interesting is the demonstration that the artist as a solitary, bohemian genius who faces the world by expressing in his work his internal emotions, dates back only to the Romantic period. Before the late XVIII century, artists were basically employees or entrepreneurs eager to put their talents (oten as sublime as those of Michelangelo or Raffaello) at the service of the highest bidder or patron. It is a valuable book if only for the seldom-made link between the "new rich" and the progress of knowledge.

Rating: 4
Summary: The birth of conspicuous consumption in the Renaissance
Comment: This is an impressive book about the economic underpinnings of Renaissance art, generously illustrated, and rich in examples to demonstrate the author's points.

The main theses of Lisa Jardine are that a "competitive urge to acquire was a precondition for the growth in production of lavishly expensive works of art" (12) and that "the seeds of our own exuberant multiculturalism and bravura consumerism were planted in the European Renaissance" (34).

Ms. Jardine argues convincingly that economics influence aesthetics. In the mid-fifteenth century the social rise of the merchant brought with it an aesthetic of expenditure, and "the art of Flanders like the art of Venice celebrated the triumph of worldly goods." (124) She describes at length the emergence of book manufacturing and trading in Europe, because "nowhere is the interrelatedness of cultural innovation and shrewd financial exploitation of a new market opportunity more strikingly illustrated than in the emerging book trade." (128)

One of the most interesting points she makes appears almost as a footnote. It is the fact that the conspicuous consumption of the European Renaissance is in imitation of the lavish splendor of the rulers of the Muslim Ottoman Empire. "Ostentation and authority went hand in hand; to be ostentatious was an important part of being considered a figure of civic worth." (72) To show one's wealth meant to show one's power. Pursuing this idea a bit further, one could argue that the initial spark for the phenomenon of conspicuous consumption in Renaissance Europe came - as so many other things - from the Muslim East.

The next question would be, how come this initial spark fired Europe's development but fizzled in the area where it came from? This is largely the story of how innovations are made and spread, and how the European 'newcomers' in the Renaissance caught up with and overtook their Muslim competitors (and models). For this story of comparative economic history, one has to look elsewhere, of course. It is not the focus of Lisa Jardine's book - which is not meant as a criticism.

However, there is one minor gripe I have with "Worldly Goods." The book is very good at arguing its case, but I felt a bit overwhelmed by the sheer amount of evidence supporting the book's rather uncontroversial, straightforward theses. For my taste, the main ideas of the book are not revolutionary or provocative enough to sustain the long narrative.

Overall, "Worldly Goods" is a successful hybrid of art history and economic history. Maybe art historians will grumble that the book does not paint the full picture of Renaissance Art (it does not), and economic historians will complain that it does not fully explain the mechanics of the rise of capitalism in Renaissance Europe (it does not). But there are other books for that. "Worldly Goods" delivers what it promises: a cogent and undogmatic study of the influence of economics on Renaissance art.

Rating: 5
Summary: Revelatory Reexamination of the Renaissance
Comment: Were Britisher Lisa Jardine resident on this side of the Pond, she would be familiar in our mouths as household words, celebrated in print and film and certified a MacArthurian genius. As it is, she is simply the author of stimulating, beautifully conceived and compiled, engagingly written works of revisionist history with a uniquely, appealingly literary twist. Worldly Goods looks at the Renaissance through its material traces and transactions, focusing on the immortal works of art, yes, but using them forensically as primary depictions of a burgeoning material culture that invariably gets lost in our customary focus on "humanism" and the great "humanists." And the artistic evidence Jardine considers includes jewelry, tapestries, books, maps, and the full range of opulent artifacts that, assembled in display, demonstrated the stature of the owner to his or her beholders.

In an imaginative preface, Jardine creates a powerful hook, taking the reader across the surface of Carlo Crivelli's lovely "Annunciation with St. Emidius," then diving deeply to a close analysis of the imagery. What Jardine calls attention to is not the prayerful Virgin with downcast eyes or the calling Archangel at the point of "Ave!" but to the contemporary urban Italian setting of the meeting. Here we are not, as you may think, on familiar ground - "Oh, I know - Leonardo gives his Annunciation a well-known, but anachronistic, Tuscan background because that's what the era's painters KNEW" - because Jardine's analytic eye is on the profusion of lovely objects that literally spills into the street from the marble- and terracotta-clad house in which Mary prays: rugs, vases, hanging tapestries, wall and ceiling paneling, finely tooled books, ornamental plants, a peacock. And among these objects are items contemporary viewers would have immediately recognized as the especially prized and precious products of international commerce: Ottoman rugs, Venetian glass, Spanish tapestry, English broadcloth, and more. This is a commerical civilization in capsule. We are carefully led to join Jardine in concluding that Crivelli, in addition to inspiring a numinous awe in the picture's viewers, almost certainly sought also to create a "frisson of desire at the lavishness of (the) surroundings," in the service of a wealthy patron whose munificence was therein on display.

The revelatory point, of course, is Jardine's suggestion that "the impulses which today we disparage as 'consumerism' might occupy a respectable place in the characterization of the new Renaissance mind." She prosecutes this thesis with great vigor, imagination, and thoughtful interweaving of evidence from commercial, artistic, scientific, philosophic, and literary sources (which, sadly, receive NO documentation whatsoever except for a bibliography that does not seem comprehensive). The chapter titles tell much of the story - "Conditions for Change: Goods in Profusion," "The Price of Magnificence," "The Triumph of the Book," "New Expertise for Sale," "A Culture of Commodities" - although each is an absolutely brilliant essay that takes its thematic lead from the title but interweaves collateral evidence from diverse sources and field of endeavor.

We always knew the great merchant and banking houses were also the major patrons of the Raphaels, Michaelangelos, and Leonardos and that all the geniuses of artistic beauty worked for commissions. We understood less, however, how thoroughly commercial the era was, how its opulence functioned, and how the spread of learning and beauty was born on commercial wings, for profit, as a series of commercial transactions. In our own time we've debated endlessly the question "Can 'commercial' also be 'art'?" And we've taken this issue up with just as much heat when discussing any potential "sell-out," high or low, from Julian Schnabel to Green Day. But the answer to this great question, driven home again and again in Lisa Jardine's spectacular book, is "of course, dummy."

(In addition to the unfortunately lack of scholarly trappings, the book's other failing, which I note parenthetically, is the inclusion of illustrations that from time to time are too small to assist the reader in following Jardine's close visual analysis, an absolutely essential aspect of this work. On the other hand, from time to time, as in her wonderful analysis of Holbein's The Ambassadors, she includes the necessary color plates, plus numerous black and white details, that powerfully advance the analysis. Although beautifully produced, Worldly Goods would be even better in folio - something to hope for - with larger illustrations and many, many more color plates.)

Why not bring Professor Jardine to the US of A (the combined Florence, Venice, Rome, and Antwerp of our time) for a few years - which of our major research universities wouldn't like having her on its faculty for a spell? Or how if our own patron creates the position of "amazon.com fellow" at Harvard, Yale, or Princeton? - and drop a MacArthur on her (she needs to be working here for that to happen), simultaneously certifying her genius and deservedly enriching her. She'd understand perfectly.

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