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Title: Ogilvy on Advertising by David Ogilvy ISBN: 0-394-72903-X Publisher: Vintage Pub. Date: 12 March, 1985 Format: Paperback Volumes: 1 List Price(USD): $24.00 |
Average Customer Rating: 4.71 (42 reviews)
Rating: 4
Summary: Every Advertiser Needs a Copy on Their Shelf
Comment: Although it is slightly dated, this remains a book that everyone in advertising should have on their shelf. Ogilvy may well be without peer as a master of advertising and anyone considering a career related to advertising needs to read this again-and-again.
Ogilvy is the natural heir to Claude Hopkins (and if you don't know who he is, pick up a copy of "Scientific Advertising") and has the same understanding of advertising as both art and science that Hopkins did. Ogilvy knows that an ad campaign, no matter how visually wonderful it may be, must do one thing: sell.
Ogilvy understands that advertising is fairly synonymous with sales, a fact that far too many advertisers and ad people alike seem to keep forgetting. Witness the mindless glut of ads that ran during the internet boom, read Ogilvy and Hopkins, and you'll understand why so many internet companies died on the vine when they couldn't attract customers. Admittedly, a number of internet companies lacked a true product or service to sell, but most did not do themselves any favors with their advertising.
Whether you are new to advertising or a seasoned pro, this book is a must have.
Rating: 5
Summary: For anyone who uses creativity at work
Comment: This is one of those rare books everyone ought to have to read. Like "The Elements of Style," "Writing That Works, and "Profiles in Courage." I had read this book back in 1990 when I was out of work, looking for a job in advertising. The advertising job never happened for me and I moved on to other things.
I did not realize, until I recently picked up a copy to re-read, how much it had influenced me the first time I read it. Half of the way I conduct myself at work and a lot of my thought processes and strategy is still influenced by what is in this book. I make over 6 times what I made back in 1991. I realize now I have Mr. Ogilvy to thank for a great deal of that.
Read this book. At least once.
Rating: 4
Summary: Valuable if a little dated
Comment: Good overview of advertising and how it works. Somewhat out of date at this stage.
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Title: Tested Advertising Methods (Prentice Hall Business Classics) by John Caples, Fred E. Hahn ISBN: 0130957011 Publisher: Prentice Hall Trade Pub. Date: July, 1998 List Price(USD): $15.95 |
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Title: My Life in Advertising and Scientific Advertising by Claude Hopkins ISBN: 0844231010 Publisher: McGraw-Hill Pub. Date: 11 January, 1966 List Price(USD): $14.95 |
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Title: Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition by Luke Sullivan ISBN: 0471281395 Publisher: John Wiley & Sons Pub. Date: 04 April, 2003 List Price(USD): $16.95 |
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Title: The Copywriter's Handbook : A Step-By-Step Guide To Writing That Sells. Updated Edition by Robert W. Bly ISBN: 0805011943 Publisher: Henry Holt & Company, Inc. Pub. Date: 15 March, 1990 List Price(USD): $16.00 |
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Title: Painless Grammar (Barron's Painless Series) by Laurie Hamilton, Rebecca S. Elliott ISBN: 0812097815 Publisher: Barrons Educational Series Pub. Date: August, 1997 List Price(USD): $8.95 |
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