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Title: The Guerrilla Marketing Handbook by Jay Conrad Levinson, Seth Godin ISBN: 0-395-70013-2 Publisher: Houghton Mifflin Co Pub. Date: 19 November, 1994 Format: Paperback Volumes: 1 List Price(USD): $19.00 |
Average Customer Rating: 4.08 (12 reviews)
Rating: 4
Summary: Great Resource in the Guerrilla Marketing Tradition
Comment: Keep in mind that this book was published in 1995. Since it recommneds resources related to each section, some of the info is outdated. However, the basic advice and guerrilla philosophy is alive and well in this fat volume of marketing tips. Seth Godin wasn't nearly as well known in 1995, but his edgy attitude runs throughout this guide. In fact, I liked the book so much, it inspired me to name by own book the "Guerrilla Music Marketing Handbook: 201 Self-Promotion Ideas for Songwriters, Musicians and Bands." -Bob Baker
Rating: 4
Summary: Good In Its Own Right, But....
Comment: The "Guerilla Marketing Handbook" is good in its own right, but is somewhat dissappointing when compared with the Author's "Guerrilla Marketing Weapons" book (which costs slightly more than half the price of the "Handbook"). Based upon the reputation of the Guerrilla series of books, I ordered four of the books covering Advertising, Marketing and Public Relations. However, I soon found that "Guerrilla Marketing Weapons" was Levinson's greatist-hits volume. As good as the other books are (and they are good, very-good), they just don't offer much more than what Levinson provided in condensed form within "Guerrilla Marketing Weapons."
Bottom Line? Levinson's books are terrific. In fact, although the phrase is overused, I'd say they are "must buys" for the business owner -- particularly "Guerrilla Marketing Weapons." Overall grade: B+/A-
Rating: 4
Summary: Perfect coverage except web marketing. Still worthwhile.
Comment: This 300+ page large size (8.5 by 11) marketing handbook is a must-have if you have already made the commitment to use Guerrilla marketing methods in your business. Read the author's best selling 'Guerrilla Marketing' for the whole scoop on this type of marketing.
The book is divided into 7 sections - traditional advertising, mini-media, targeted media, promotion, telephone, non-media, and resources (this last section is the appendix). As I mention in the subject of this review, the only thing missing is a section on web marketing but the Internet was just born at the time of this book's publication. At the very beginning of the book, a few pages are devoted to explaining a seven step process to come up with a marketing plan. This simple process is good enough for most small businesses.
Marketing plan in hand, you are ready to start with the rest of the book. The information is very clear, makes sense, and easy to implement. Here's an example of what you can expect to find on any given page of the book - in the traditional advertising section, there is a sub-section on tips for ads in newspapers and magazines. It starts out with the golden rule of repetition and addresses the topic of designing the ad, the best days to run the ad, 13 tips for doing a successful ad, and headline tips! The sub-section then moves on to magazine ads.
The only downside to this book is the lack of a section addressing the world of the Internet. At the time of publication, the Internet was just being formed so we can't blame the book. I am hoping that the author will release an updated version with at least a third of the book dedicated to websites and web marketing.
With small business budgets, we are stuck doing some of these crucial business activities ourselves. This handbook just like the other books in the Guerrilla Marketing series by the author is extremely useful and carries a small business price! As always, successful Guerrilla marketing is a lot of work and requires a lot of thought. So don't wait - just get started! Good luck with your Guerrilla marketing campaigns!
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Title: Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business by Jay Conrad Levinson ISBN: 0395906253 Publisher: Houghton Mifflin Co Pub. Date: 21 October, 1998 List Price(USD): $15.00 |
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Title: Guerrilla Advertising by Jay Conrad Levinson ISBN: 0395687187 Publisher: Houghton Mifflin Co Pub. Date: 08 June, 1994 List Price(USD): $14.00 |
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Title: Guerrilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business by Jay Conrad Levinson ISBN: 0452265193 Publisher: New American Library Pub. Date: November, 1990 List Price(USD): $13.95 |
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Title: Mastering Guerrilla Marketing : 100 Profit-Producing Insights That You Can Take to the Bank by Jay Conrad Levinson ISBN: 0395908752 Publisher: Mariner Books Pub. Date: 30 September, 1999 List Price(USD): $14.00 |
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Title: Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars by Jay Conrad Levinson, Rick Frishman, Jill Lublin ISBN: 1580626823 Publisher: Adams Media Corporation Pub. Date: June, 2002 List Price(USD): $12.95 |
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