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The Rise and Fall of Mass Marketing (Comparative and International Business: Modern Histories)

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Title: The Rise and Fall of Mass Marketing (Comparative and International Business: Modern Histories)
by Richard S. Tedlow, Geoffrey Jones
ISBN: 0-415-07573-4
Publisher: International Thomson Publishing
Pub. Date: May, 1993
Format: Hardcover
Volumes: 1
List Price(USD): $98.99

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